Search Engine Optimization and Performance Marketing Executive

As an SEO & Performance Marketing Executive at Lemon Yellow, your primary focus will be on turning lemons into top-ranking search results and high-performing campaigns. You will be responsible for executing SEO strategies, monitoring performance metrics, collaborating with content creators, and optimizing websites for better user experience. Your key responsibilities will include: - Conducting keyword research to identify high-potential keywords. - Implementing on-page and off-page SEO activities to enhance website visibility. - Performing technical SEO audits and suggesting website enhancements. - Monitoring website performance using SEO tools and analytics platforms. - Tracking key SEO performance indicators like organic traffic and conversion rates. - Collaborating with content creators to optimize content for SEO. - Providing recommendations for site architecture and UX improvements. - Implementing local SEO strategies and managing business listings. - Assisting in setting up, managing, and optimizing PPC campaigns. - Supporting performance marketing initiatives focused on lead generation and customer acquisition. To be successful in this role, you should have: - 1 to 2 years of hands-on SEO experience. - Familiarity with PPC platforms like Google Ads. - Proficiency in SEO tools such as Google Analytics, SEMrush, and Ahrefs. - Understanding of search engine algorithms and ranking principles. - Basic technical knowledge of HTML, CSS, and website architecture. - Strong analytical and problem-solving skills. - Excellent communication and collaboration abilities. - Bachelor's degree in Marketing, Business, or a related field. - SEO or Digital Marketing certifications preferred. - Experience with CMS platforms like WordPress. - Ability to manage multiple projects with attention to detail. At Lemon Yellow, you will have the opportunity to work on a diverse range of products and services, interact directly with clients, and be a part of a culture that promotes fun, learning, and overall well-being. If you are passionate about creating designs that enhance user experiences, we welcome you to join our team in Thane, Maharashtra. To apply, submit your application and allow us 2-3 weeks to review it. Rest assured, we will provide a response to all applicants.,