Search Engine Marketing Executive

Job Description

Roles & Responsibilities : Search Engine Optimization (SEO) 1. Keyword Research & Planning Conduct thorough keyword research based on intent, relevance, and volume Create keyword maps aligned with product pages, blog content, and landing page 2. On-Page SEO Optimize page titles, meta descriptions, H1-H6 tags, internal linking, image alt tags Ensure SEO-friendly URLs and schema markup (JSON-LD) Work closely with the content and dev teams to ensure optimized page structures 3. Technical SEO Audit website for crawlability, indexation issues, and Core Web Vitals Identify and resolve JS-rendering issues specific to React.js Ensure XML sitemaps and robots.txt files are up-to-date 4. Off-Page SEO Build high-quality backlinks through ethical link-building strategies Manage directory submissions, guest blogging, and outreach 5. SEO Performance Monitoring Use GA4, Google Search Console, and SEM tools (SEMrush, Ahrefs) to track organic performance Prepare weekly reports and optimization recommendations Search Engine Marketing (SEM / PPC) 1. Google Ads Campaign Management Create and manage campaigns across Search, Display, and Performance Max Conduct keyword research, build ad groups, write ad copy Optimize for CTR, Quality Score, CPC, and Conversion Rate 2. Ad Optimization A/B test headlines, descriptions, and CTAs Manage bid strategies and budget allocation Implement and update negative keyword lists 3. Landing Page & Funnel Optimization Coordinate with designers for landing page improvements Ensure messaging consistency from ad to page Collaborate with CRO specialist (if available) 4. Tracking & Tagging Set up conversion goals and UTM tracking via GA4, GTM, and Google Ads Ensure full-funnel attribution accuracy Reporting & Collaboration 1. Campaign Reporting Create performance reports in Google Sheets or Looker Studio Track SEO KPIs (rankings, traffic, bounce rate) and SEM KPIs (CPC, ROAS) 2. Team Collaboration Work with content, development, and design teams to execute SEO/SEM tasks Communicate clearly with your manager and report progress/issues Success Metrics Growth in organic traffic and leads Improved Google Ads ROAS Keyword ranking improvements Reduced bounce rate & improved Quality Score Timely reporting and campaign delivery