SAS Developer

You are a skilled SAS CI360 Campaign Developer with over 4 years of experience, looking for a Full-Time position in Mumbai or Chennai. Your primary responsibility will be to create and implement customer segmentation strategies, automate campaign workflows, and enhance SAS CI360 campaign execution. Your main tasks will include designing CI360 audience segmentation and data filters, validating campaign workflows, and automating tasks. You will also need to develop Information Map (IMAP) by defining required fields, joins, aggregations, and filters for segmentation. Ensuring optimized data structures for CI360 performance will be crucial. As a SAS CI360 Campaign Developer, you will implement grid-based selection logic for campaign bucketing, modify Python scripts, and utilize JSON storage for enhanced filtering logic. Moreover, you will be responsible for conducting User Acceptance Testing (UAT) and Performance Testing, along with providing support for documentation and user training. To excel in this role, you must have expertise in SAS CI360 Segmentation and Campaign Execution, familiarity with Python scripts and JSON is beneficial but not mandatory. Proficiency in SAS Information Map Studio (IMAP) for Data Modelling, SAS Campaign Management, Personalization, and Campaign Optimization & Reporting is essential for success in this position.,