Job
Description
Role Overview: You are a highly skilled and experienced Salesforce Marketing Cloud Developer who will be responsible for designing, developing, and implementing innovative marketing automation solutions within the Salesforce Marketing Cloud platform. Your role is crucial in enhancing customer engagement and driving business growth by leveraging your technical expertise to create personalized and impactful marketing experiences. Key Responsibilities: - Campaign Development & Automation: Develop and implement integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio. This involves configuring triggers, designing email content, and personalizing experiences. - Data Management & Analytics: Ensure data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows. Write SQL queries to populate data extensions and support data analysis and reporting for campaign improvement. - API Integrations & Customizations: Build custom integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs to streamline data exchange and automate workflows. - Email & Landing Page Development: Design, develop, and deploy responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript for visual appeal and accurate rendering across devices. - Troubleshooting & Optimization: Monitor and analyze campaign performance metrics, provide insights, and offer recommendations for optimization. This includes troubleshooting technical errors, performing A/B testing, and implementing best practices for improved marketing automation performance. - Admin: - User management: Add, remove, and manage user accounts and permissions. - Data management: Ensure data quality, import/export data, and automate using workflows and processes. - Security management: Control user access, data encryption, and compliance. - Customization: Create custom fields, objects, and reports to fit specific needs. - Integrations: Connect Salesforce with other applications and systems. - AppExchange adoption: Manage and maintain third-party apps within Salesforce. - Collaboration: Collaborate effectively with cross-functional teams to translate marketing strategies into technical solutions and ensure project success. - Platform Expertise: Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing. Qualification Required: - Experience: Minimum of 3 years of hands-on experience in Salesforce Marketing Cloud development and implementation. - Platform Proficiency: Proven expertise in Salesforce Marketing Cloud modules such as Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions. - Technical Skills: Strong proficiency in AMPscript, SQL, HTML/CSS, JavaScript (including SSJS), and API integrations (REST, SOAP). - Data Management: Strong understanding of data modeling, data configuration, manipulation, advanced segmentation, and audience management within Marketing Cloud. - Marketing Best Practices: Deep understanding of marketing automation principles and email marketing best practices. - Problem-Solving: Excellent problem-solving, analytical, and critical-thinking skills. - Teamwork: Ability to work collaboratively in a fast-paced team environment. Additional Details: The company encourages candidates to hold or pursue Salesforce Marketing Cloud certifications like Salesforce Certified Marketing Cloud Developer, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Administrator, and Salesforce Certified Marketing Cloud Consultant to demonstrate validated expertise. Role Overview: You are a highly skilled and experienced Salesforce Marketing Cloud Developer who will be responsible for designing, developing, and implementing innovative marketing automation solutions within the Salesforce Marketing Cloud platform. Your role is crucial in enhancing customer engagement and driving business growth by leveraging your technical expertise to create personalized and impactful marketing experiences. Key Responsibilities: - Campaign Development & Automation: Develop and implement integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio. This involves configuring triggers, designing email content, and personalizing experiences. - Data Management & Analytics: Ensure data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows. Write SQL queries to populate data extensions and support data analysis and reporting for campaign improvement. - API Integrations & Customizations: Build custom integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs to streamline data exchange and automate w
