Salesforce Data cloud (CDP) & SFMC Developer

5 - 10 years

25 - 32 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:

  • Consolidate the Customer data to create a Unified Customer profile
  • Design and implement data ingestion pipelines into Salesforce Data Cloud from internal and third-party systems .
  • Work with stakeholders to define Customer 360 data model requirements, identity resolution rules, and calculated insights.
  • Configure and manage the Data Cloud environment, including data streams, data bundles, and harmonization.
  • Implement identity resolution, micro segmentation, and activation strategies.
  • Collaborate with Salesforce Marketing Cloud, to enable real-time personalization and journey orchestration.
  • Ensure data governance, and platform security.
  • Monitor data quality, ingestion jobs, and overall platform performance.

Required Skills and Qualifications:6

  • 5-12 years of experience in data engineering or Salesforce ecosystem roles, experience in customer segmentation and marketing campaigns to enhance operational efficiency across multi-channel marketing platforms
  • Hands-on experience with Salesforce Data Cloud (CDP) / SFMC, including data ingestion, harmonization, and segmentation.
  • Proficient in working with large datasets, data modeling, and ETL/ELT processes.
  • Understanding of Salesforce core clouds (Sales, Service, Marketing) and how they integrate with Data Cloud.
  • Experience with Salesforce tools such as Marketing Cloud.
  • Strong knowledge of SQL, JSON, Apache Iceberg and data transformation logic.
  • Familiarity with identity resolution and customer 360 data unification concepts.

Preferred Qualifications:

  • Salesforce certifications (e.g., Salesforce Data Cloud Accredited Professional, Salesforce Administrator, Platform App Builder).
  • Experience with CDP platforms other than Salesforce (e.g., Segment, Adobe Experience Platform (Good to have)).
  • Experience with cloud data storage and processing tools (Azure, Snowflake, etc.).

Education

  • BE/B.Tech/MCA/BCA/BSC CS with 60%+

Why Axtria: -

Axtria (www.Axtria.com)

Axtria

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