Sales Executive

About the job Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment. Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and specialty threads. With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide. Following the acquisition of Texon and Rhenoflex, new Coats Footwear now has a complete range of footwear components to meet your needs, from heel counters to toe puffs and everything in-between. Through our technologically diverse product portfolio, we can cater to both current and future trends, setting new standards in the process, turning customer ideas into a reality and accelerating sustainability. Headquartered in the UK, Coats* connects talent, textiles, and technology to make a better and more sustainable world. For more info, visit our website: www.coats.com Role Purpose: To drive sales growth and market penetration of flame-retardant fabrics and technical threads by identifying potential customers, promoting product value based on end-use applications, and building strong relationships with distributors, garment manufacturers, and end users. The role involves understanding customer pain points, aligning product features with compliance standards (e.g., EN, NFPA, ASTM), and delivering solutions tailored to safety and performance needs across industries like oil & gas, utilities, defence, and industrial PPE. Principal Accountabilities: 1) Customer Acquisition & Retention Identify and develop new business opportunities across North and East Region. Manage and grow existing customer relationships, ensuring repeat business and account expansion. 2) Sales Target and Collection Target Achievement Achieve monthly, quarterly, and annual sales targets/collection targets for flame-retardant fabrics and technical threads, Trims and accessories. 3) Product Positioning & Technical Selling Understand technical specifications (e.g., GSM, composition, HRC rating, arc ratings, compliance to EN ISO, NFPA, ASTM). Position products effectively based on customer requirements (e.g., molten metal splash, electric arc, chemical splash, etc.). 4) Customer Needs Analysis Conduct in-depth discussions with end users and garment makers to understand safety, comfort, certification, and performance needs. Translate those needs into tailored product solutions. 5) Market Intelligence Track competitor activity, pricing, and new developments. Provide feedback to product and marketing teams for development of new offerings or customization. 6) Technical Support & Trials Coordinate sample development, product trials, and customer feedback loops. Liaise with the technical team to resolve application-related issues. 7) Sales Reporting & CRM Maintain accurate records of customer visits, discussions, and sales forecasts using CRM tools or reporting formats. 8) Collaboration • Work closely with production, QA, marketing, and logistics to ensure seamless order fulfillment and customer satisfaction Qualifications Any Graduate At least 3+ years of prior core sales experience.