Sales Executive

Job Title : Sales Executive - Ice Cream (Frozen Foods Division)

Location :

Reporting To :

Department :

Job Purpose

driving primary and secondary sales

Key Responsibilities

1. Sales & Revenue Generation

• Achieve

  monthly, quarterly, and seasonal sales targets

  for the assigned district.
• Drive

  primary sales

  through distributors and

  secondary sales

  through retail outlets.
• Execute company sales plans during

  peak ice cream seasons

  and festival periods.
• Track daily sales performance and submit regular sales reports.

2. Distributor & Channel Management

• Appoint, manage, and strengthen

  district-level distributors / sub-distributors

  .
• Ensure

  adequate stock availability

  , correct SKU mix, and timely replenishment.
• Coordinate with distributors on

  billing, collections, credit control, and claims

  .
• Monitor distributor performance and ensure target alignment.

3. Retail Outlet Expansion & Coverage

• Appoint and activate

  new retail outlets

  including:
• General Trade (kirana stores)
• Ice cream parlours
• Restaurants, cafs, and eateries
• Highway outlets and seasonal counters
• Ensure

  regular beat visits

  and outlet coverage as per route plans.
• Increase numeric and weighted distribution within the district.

4. Freezer Placement & Asset Management

• Identify potential outlets for

  deep freezer placement

  .
• Coordinate installation, utilization, and monitoring of company-owned freezers.
• Ensure proper freezer hygiene, branding, product visibility, and compliance.
• Prevent misuse or under-utilization of freezer assets.

5. Market Execution & Visibility

• Ensure

  correct product display

  , branding, and visibility at retail points.
• Execute

  in-shop branding

  , posters, danglers, freezer branding, and POP materials.
• Implement local promotional schemes, discounts, and trade offers.
• Monitor competitor activity (pricing, schemes, new launches).

Key Performance Indicators (KPIs)

• Achievement of sales targets
• Numeric & weighted distribution growth
• New outlet additions per month
• Freezer utilization & productivity
• Market coverage & beat adherence
• Distributor performance metrics

Preferred candidate profile

Education

• Graduate in any discipline (MBA / PGDM in Sales & Marketing preferred)

Experience

• 4-7 years

  of field sales experience in:
• Ice cream / frozen foods / dairy / FMCG preferred
• Experience in

  district-level sales operations

  is a strong advantage.

Skills & Competencies

• Strong

  field sales execution

  skills
• Understanding of

  cold chain / frozen category dynamics

• Distributor & retailer handling experience
• Negotiation and relationship-building skills
• Ability to work in

  high-pressure seasonal sales cycles

• Basic proficiency in MS Excel / reporting tools

Other Requirements

• Willingness to travel extensively within the district
• Two-wheeler mandatory (with valid license)
• Local market knowledge preferred
• Physically fit to handle field-intensive role

Compensation & Benefits

• Competitive fixed salary + performance-based incentives
• Travel allowance / fuel reimbursement
• Incentives during peak season
• Growth opportunities with expanding ice cream brand