Sales Engineer Sales Engineer - Home Appliances (Channel Sales)

Job Summary

The Sales Engineer is a technical sales professional responsible for driving sales and market penetration for home appliance products through a network of channel partners, including distributors, dealers, and retailers. This role requires a combination of technical product expertise, channel management skills, and a strong sales acumen to grow the business and ensure partner success.

Key Responsibilities

Channel Partner Management & Development

• Identify, recruit, and onboard new distributors and dealers to expand the company's market reach.
• Develop and maintain strong, long-term relationships with existing channel partners to ensure their ongoing commitment and success.
• Conduct regular business reviews with partners to track performance, identify areas for improvement, and align on sales strategies.
• Develop and implement channel-specific sales strategies and promotional campaigns to drive sell-through.
• Resolve conflicts or issues with channel partners in a professional and timely manner.

Sales and Technical Support

• Act as the primary technical point of contact for channel partners and their customers, providing expert knowledge on all home appliance products.
• Conduct product demonstrations and training sessions for partner sales teams and retail staff to ensure a high level of product knowledge.
• Provide pre-sales technical support by answering inquiries about product features, specifications, and applications.
• Collaborate with partners to prepare and present proposals and quotations for large-scale projects, such as those for real estate developers or hospitality businesses.
• Address technical concerns and troubleshoot product-related issues to ensure customer satisfaction.

Market Intelligence and Strategy

• Gather market intelligence on competitor activities, pricing strategies, and product offerings.
• Collect and analyze feedback from the channel to provide insights to the internal product development and marketing teams.
• Participate in market research to identify new business opportunities and market trends.
• Contribute to the development of a strategic sales plan for the assigned territory.

Performance Tracking and Reporting

• Manage and track the sales pipeline and revenue forecast through a CRM system.
• Achieve or exceed monthly and quarterly sales targets for the assigned territory.
• Monitor channel performance metrics, such as sales volume, conversion rates, and inventory levels.
• Submit regular reports on sales activities, market conditions, and competitor activities.

Qualifications and Skills

Education and Experience

• Bachelor's degree in Engineering (preferably Electrical or Electronics) or a related technical field is often preferred.
• Proven experience in channel sales or technical sales within the home appliances, consumer electronics, or electrical products industry.
• Demonstrated experience with managing and growing a network of distributors and dealers.

Technical Skills

• Strong technical aptitude with a deep understanding of home appliance products and their features.
• Ability to explain complex technical concepts in a simple, clear, and compelling manner.
• Familiarity with CRM software and MS Office Suite.

Soft Skills

• Excellent communication, presentation, and interpersonal skills.
• Strong negotiation and influencing skills to work effectively with channel partners.
• Problem-solving and decision-making capabilities.
• Goal-oriented, self-motivated, and able to work independently.
• Willingness to travel frequently within the assigned territory.

Desired Attributes

• A hunter mentality, with a drive to seek out and recruit new partners.
• The ability to build and nurture trust-based relationships with partners.
• A strategic view of the market, understanding how to leverage partners for maximum market penetration.