Sales Associate

TLC | SALES ASSOCIATE Role Profile | Luxury Hospitality & Membership Experiences

About the Role

The Sales Associate will serve as the face and brand ambassador of TLC within prestigious luxury hotels, driving membership growth, nurturing meaningful client relationships and delivering an exceptional experience at every touchpoint.

This role is responsible for driving revenue through membership enrolments and subscriptions within the designated territory, while upholding the highest standards of service excellence, professionalism and operational efficiency.

The ideal candidate will possess a natural flair for luxury hospitality, exceptional interpersonal skills and a passion for creating meaningful customer connections.

1. Role Details

Position: Sales Associate
Reporting To: Sales Manager
Location: Luxury Hotels across Metros and Mini Metros

Key Performance Indicators (KPIs)

• Membership enrolments and membership revenue
• Programme profitability
• Customer Satisfaction (CSAT) scores
• Membership renewal percentage
• Membership attrition percentage
• Client relationship management and reporting

Compensation

Competitive fixed compensation complemented by a structured monthly performance-linked incentive programme.

2. Key Responsibilities

Brand Representation & Relationship Management

• Represent TLC and its membership programme with distinction and professionalism within assigned luxury hotel properties.
• Build and nurture strong relationships with hotel guests, members and key hotel stakeholders.
• Engage with existing and prospective members to communicate the value and exclusivity of the TLC membership experience.

Sales & Business Development

• Drive membership enrolments among walk-in guests and other prospective customers.
• Identify potential membership opportunities through guest data and hotel-generated leads, and proactively engage prospects to convert them into members.
• Consistently work towards achieving membership revenue, enrolment and profitability targets.

Team Leadership & Development

• Lead, guide and motivate a team of Club Ambassadors, ensuring consistent performance and service standards.
• Provide ongoing coaching, training and support to enhance the team's sales capabilities and overall effectiveness.

Guest Experience & Operational Excellence

• Coordinate with hotel teams to facilitate member reservations, special requests and other service requirements.
• Ensure timely and effective communication with members, delivering a seamless and personalised experience.
• Develop a strong understanding of TLC's digital platforms, including mobile applications and websites.
• Support and train hotel teams in the effective use of TLC technology, including troubleshooting and managing operational disruptions.

Business Performance & Stakeholder Engagement

• Maintain a thorough understanding of programme performance and business objectives.
• Present membership performance, programme benefits and business updates confidently and effectively to hotel stakeholders.
• Strengthen stakeholder engagement by consistently demonstrating the value proposition of TLC and its membership programme.

Confidentiality & Professional Integrity

• Maintain the highest standards of confidentiality and discretion when handling company information, business data and member details.

3. Education, Experience & Competencies

Educational Qualifications

• Bachelor's degree, preferably in Hospitality, Hotel Management, Aviation, Travel Management or a related discipline.

Professional Experience

• Excellent verbal and written communication skills in English.
• A confident, articulate and self-motivated professional with strong interpersonal and presentation abilities.
• Prior experience in luxury retail, premium hotels, aviation, banqueting or travel sales, particularly in customer-facing roles, will be an added advantage.
• Strong understanding of hospitality service standards and customer engagement.

Technical & Functional Competencies

• Knowledge of the hospitality and luxury service industry.
• Proven ability in sales, relationship management and business development.
• Team leadership, coaching and talent development.
• Strong interpersonal and communication skills.
• Excellent command of spoken English.
• Comfortable working with digital platforms, applications and technology.

Behavioural Competencies

• Ability to inspire, lead and motivate teams.
• Strong influencing and consultative selling skills.
• Effective collaboration with clients, hotel partners and internal TLC teams.
• Customer-centric thinking with an innovative approach to client engagement.
• Agility, adaptability and a proactive approach to business challenges.
• Commercial acumen with a strong focus on delivering value and business growth.

4. Work Schedule

• Willingness to work on rotational shifts and rosters, including weekends and holidays, in accordance with hotel operational requirements.

At TLC, we believe in creating exceptional membership experiences through meaningful relationships, personalised service and a commitment to excellence.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Work Location: In person