Sales and Marketing Executive

Key Responsibilities:Sales:

• Identify, approach, and secure advertising and sponsorship deals with clients, agencies, and brands.
• Develop sales strategies to meet and exceed revenue targets.
• Maintain and grow relationships with existing advertisers and media buyers.
• Create customized proposals and pitches tailored to client needs.
• Coordinate with content and programming teams to align sales packages with editorial offerings.
• Track sales metrics, prepare regular reports, and forecast revenue performance.

Marketing:

• Plan and execute marketing campaigns to increase channel visibility, viewer engagement, and ratings.
• Develop branding strategies for shows, anchors, and special programs.
• Manage social media presence, digital campaigns, and collaborations with influencers.
• Organize promotional events, press conferences, and viewer outreach activities.
• Collaborate with PR teams to ensure positive media coverage and brand messaging.
• Conduct market research and competitor analysis to guide strategic planning.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• 2–5 years of experience in sales or marketing, preferably in media, broadcasting, or advertising.
• Proven track record of meeting sales targets and managing client relationships.
• Strong understanding of media buying, TRPs, CPMs, and digital ad platforms.
• Excellent communication, negotiation, and presentation skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Proficient in MS Office, CRM tools, and digital marketing platforms.

Preferred Qualifications:

• Experience in television, news media, or digital streaming services.
• Knowledge of media industry trends and viewer behavior analytics.
• Bilingual or multilingual capabilities depending on the channel’s audience.

Job Types: Full-time, Permanent

Pay: From ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)

Language:

• English (Preferred)

Willingness to travel:

• 75% (Required)

Work Location: In person

Application Deadline: 27/05/2025
Expected Start Date: 01/08/2025