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12.0 - 20.0 years
40 - 50 Lacs
Gurugram
Work from Office
The role is critical in shaping and executing the Rural strategy for the organization with direct responsibility for Product Strategy, channel creation, and sales enablement in rural markets. Responsible for making the rural strategy and implementing the same by working with commercial/sales team in order to achieve penetration across rural belts of India which are unserviceable through current channel network. The person will need to ensure that we have non channel conflicting model which allows the company to grow without impacting its dealer strategy which is core network. The same needs to be done by defining clear SOPs for rural expansion and rural penetration with respective portfolio. This is a mid-to-senior leadership role (12+ Years Experience ) reporting to the head of strategy or sales, with a strong focus on impact delivery in Tier 2, 3, and rural markets . A. Product Strategy & Execution Strong expertise in product development lifecycle with focus on rural product fitment. Should be able to build go-to-market strategies for new and existing products tailored for rural segments. B. Channel Development in Rural Markets Proven ability to design and establish rural distribution models including hub-spoke, local retail models, and last-mile delivery mechanisms. Understanding of retail penetration, village-level influencers, and rural marketing tactics. Ability to scale rural channels effectively while optimizing cost-to-serve. C. Industry Background Mandatory experience in FMCG / FMCD / Auto OEM segments. Preference for candidates who have handled large-scale, rural-focused business units or distribution networks.
Posted 3 weeks ago
7 - 12 years
18 - 22 Lacs
Ahmedabad, Shimla, Jaipur
Work from Office
Role & responsibilities Develop and implement strategy to drive supply and demand within a particular mandi and increase the market share. Understand local Supply and Demand trends and competitor activities. Use insights to form appropriate plans to leverage the inputs for growth opportunities. Identify revenue & cost-saving opportunities for maximising profits. Work with cross functional teams like Supply Chain, Finance, Credit teams to optimise costs and enhance revenue. Develop and maintain standard operating procedures (SOPs) to ensure consistency and quality of produce and experience to the customers. Implement and monitor KPIs to measure operational performance and identify areas for improvement. Leverage technology and innovation to streamline operations and improve service delivery. Identify and implement process improvements to enhance operational efficiency and reduce costs. Lead, mentor, and develop a high-performing team, fostering a culture of excellence and accountability Preferred candidate profile Engg/MBA professionals with 2-5 yrs of experience into pure play Kay Account management roles with an end-to end responsibility and in a fast-paced setup Managing Rural Areas Sales Exposure is preferred. B2B Sales exposure in FMCG/FMCG/Ecommerce industries with hands on understanding of Credit Facilities. Excellent communication and interpersonal skills. Strong first principle thinking, ability to identify & solve problem statements end to end. Should have managed operations, with a track record of bringing processes efficiency.
Posted 1 month ago
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