Retention Manager

As a member of the Retention Marketing team at True Credits Pvt. Ltd., you will play a crucial role in driving customer retention and engagement strategies. Your primary responsibility will involve leveraging marketing automation tools to enhance user experience and drive growth. Your tasks will include analyzing in-app events, user behavior, and funnel conversions to identify trends and develop effective retention strategies. You will be required to create and implement A/B testing approaches to optimize retention rates and increase both new and repeat sales. Your expertise in data analysis, particularly using SQL, will be essential in understanding customer behavior and campaign performance. In addition to developing and delivering campaigns aimed at improving funnel conversion rates and customer lifetime value, you will collaborate with cross-functional teams to execute new initiatives. Your role will also involve monitoring campaign performance, identifying trends, risks, and opportunities, and evaluating program results to maximize customer retention. As a self-motivated individual, you will drive new initiatives and programs that contribute to business growth. Your ability to lead ad hoc projects and initiatives will be crucial in enhancing revenue generation and ensuring the success of our retention marketing efforts.,