Regional Visual Merchandisers

Job Description: Regional VM Jewellery
Job Description Unique Job Role Regional VM Jewellery Function

Visual
merchandiser Reporting to

Head Visual
Merchandising Jewellery Business Jewellery Grade Date - Job Details To provide support to the VM function in executing the Titan policy and standards across stores in all regions. External Interfaces Internal Interfaces

• Third Party Service Providers
• External auditors

• Regional sales teams
• IRSG teams
• Merchandising teams

Job Requirements
Education Design graduate in Product/ Space/ Visual Communication

• Product and process Knowledge
• Vendor management

Process Contributions
Process Contribution Process Outcome Performance Measure Marketing: Visual Merchandising: VM Planning 1. Identify visual merchandising requirements for new and existing products based on feedbacks received from customers, competition study etc. which can be either merchandising driven or campaign driven or VM led 2. Coordinate with IRSG and regional merchandisers for ROM, graphics and other VM requirements for all existing and new stores 3. Provide inputs on sizes and requirements to create the element- store distribution list for every location

Annual business
plan  VM budget plan  Annual audit schedules  Look-books

Year on year business
performance  Adherence to timelines  Effectiveness of manpower gap identification

Marketing: Visual Merchandising: VM Installation
1. Receive and record all the VM kits and manuals received from corporate teams 2. Ensure installation of the VM kits in the store through the identified store VM champs 3. Record and submit proof of installation to the corporate teams and escalate in case of any issue 4. Facilitate a smooth feedback channel related to the VM kits from stores/ regional teams 5. Ensure availability of the ROM, graphics, decorations and craft walls for new store launches 6. Design and ideate VM decor for regional festivals

Timely
installation of VM kits

Number of cases of
non-compliance of VM standards

Marketing: Space management: Space optimization
1. Create store VM planograms in coordination with merchandising and regional teams during any new store or collection launch 2. Collect and apprise the feedbacks from relevant stakeholders regarding the quality of ROM, display graphics, creatives etc. to the

Visual display
planogram

Increase in space
utilization

Job Description Directory Private and ConfidentialPage 2

Sensitivity: Internal
Manager VM Compliance Jewellery 3. Conduct periodic study in existing stores to optimize the product display space and maximize product visibility 4. Identify new spots within stores to enhance visual product display Marketing: Store operations: Visual merchandising compliance & execution 1. Support and resolve the issues regarding audit compliance and ensure on the closure of all issues through liaising with regional sales 2. Ensure Campaign execution of the VM elements as per the intended design and ensure statutory compliance of the Titan policy in every store

Compliance
mechanism

Number of non-
compliance  Non-compliance resolution within timelines

Marketing: Store operations: Training & development
1. Explore new designs and concepts by attending workshops and seminars across locations and encourage team members as part of skill building exercise 2. Selecting and conduct training session for all store VM champs on VM standards to ensure timely launch of campaigns with desired quality

Improved designs  Quality of new designs
 Number of cases of non-compliance to VM standards

Marketing: Field sales operations management: Sales territories management and planning
1. Develop store visit plans while considering the region-specific events/ festivals and ensure store upkeep and maintenance of all VM elements complying to the desired VM standards 2. Participate in exhibitions, local events, regional festivals etc. showcasing the latest VM concepts and designs with coordination from the regional sales teams

Store visit plan  Number of audit points

Marketing: Store operations: Store expansion & renovations
1. Coordination with the corporate teams aligning things for all new stores, store expansions and renovations 2. Update and replace the display graphics periodically during all new collection launches and expiry of licence

Compliance with
VM standards

Number of audit