Regional Sales Manager

Company Description

Mallcom has been a leading name in the personal protective equipment (PPE) industry for over four decades, specializing in the manufacturing, export, and distribution of high-quality safety products such as helmets, face masks, gloves, safety shoes, and workwear. As an integrated PPE manufacturer, Mallcom offers an extensive range of affordable yet reliable safety solutions under one roof. Known for its commitment to quality, Mallcom serves clients globally with customizable products tailored to specific needs and ensures premium craftsmanship using the finest materials. As an ISO-certified company, Mallcom prides itself on delivering exceptional service and prioritizing customer trust and satisfaction.

Role Description

The ideal candidate will be responsible for driving sales growth, dealer engagement, and market expansion in assigned region by leading a high-performing team of Territory Sales Manager and Area Sales Managers, managing end-to-end execution of sales strategies. The role will serve as a strategic link between regional field operations and corporate leadership, ensuring alignment with national business goals and revenue targets.

Job Responsibilities

• Develop and implement strategic sales plans for the assigned region to meet and exceed sales targets
• Manage, mentor, and motivate a team of Sales Executives, Territory Sales Managers, Area Sales Managers and Distributors
• Handle moderately complex clients at the regional level: Regional distributors and large dealers, Medium-to-large institutional buyers within a region, regional channel sales (contractors, EPCs, mid-tier OEMs)
• Recommend regional product bundling, stock prioritization, and feedback-based updates
• Approve tactical discounting within approved ranges
• Recommends deal-specific pricing to ZSM/NSM
• Approves appointment of regional dealers/distributors
• Manages coverage and logistics. Executes regional campaigns. Recommends BTL activities, trade meets, etc
• Plan regional targets
• Analyse regional potential and pricing adaptability
• Recommend hiring, policy tweaks, channel growth plans
• Track monthly sales and collections
• Guide ASMs/TSMs on issues
• Conduct training and market audits
• Ensure team alignment
• Represent Mallcom India Limited at industry events, exhibitions, and customer meetings

Qualifications & Experience

• Graduate in any discipline or related field
• MBA in Sales & Marketing is preferred
• 10 - 15 years of experience in B2B sales, distribution-led models; minimum 3 years in a regional leadership role
• Experience in Dealer Management is mandatory
• Should be open to travel 12 - 15 days in a month
• Excellent leadership, communication, and negotiation skills
• Excellent Leadership skills
• Should be well versant with the local language