Regional Marketing Partner

5 - 7 years

0 Lacs

Posted:2 days ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Checkmarx is the enterprise application security leader and the host of Checkmarx One the industry-leading cloud-native AppSec platform that helps enterprises build #DevSecTrust.

Powered by the intelligence from our industry-leading AppSec security research team, and our AI- driven technology and services, our platform isdesigned to enable CISOs, AppSec and development leaders to prioritize their teams focus on what impacts their business.

Our offerings secure every phase of development for every application, from the very first line of code through production, while simultaneously balancing the dynamic needs of security and development teams.

We are honored to serve more than 1,800 customers, which includes60 per cent of all Fortune 100 organizations. We are committed to moving forward with the unwavering dedication to the safety and security of our customers, and the applications that power our day-to-day lives.

Were looking for a dynamic and proactive marketing professional who thrives in a fast-paced B2B environment and is passionate about delivering impactful marketing campaigns. This role reports to the AMA Regional & Partner Marketing Director.

How will you make an impact

Regional Marketing Strategy & Ownership

  • Own all marketing effortsin the IMEA region, aligningclosely with regionalsales leadership to support pipeline generation and business objectives.
  • Translate global marketing strategyinto local execution plans tailored to regional market dynamics, personas, and industries.

Integrated Campaigns & Digital Execution

  • Plan, localize, and executeintegrated multi-channel campaigns (email, digitalads, webinars, social, ABM) targeting relevant personas and sectors.
  • Work with the globaldigital team to optimize paid campaigns and web contentfor regional engagement and lead generation.

Event Management

  • Lead the execution of digital, virtual,and in-person eventsincluding trade shows,user groups, workshops, and hospitality engagements.
  • Ensure each event contributes measurable ROI and supports pipelineacceleration.

Stakeholder Collaboration

  • Collaborate closely with internalstakeholders including Sales, Pre-Sales, Channel,and Global Marketing to align programs with business goals.
  • Actas the regional marketing point-of-contact, ensuring communication, alignment, and feedback loops.

Channel & PartnerMarketing

  • Drive joint marketing campaignswith resellers and distributors, aligningMDF usage with business priorities.
  • Oversee partner communication, contentlocalization, and co-branded activities to grow partner-sourced pipeline.

Content, PR & Localization

  • Partner with corporate marketing to localize and adapt globalcontent for regional relevance.
  • Support local PR initiatives to elevate brand visibility and thought leadership in target countries.

Lead Management & Sales Enablement

  • Work with SDRs and Sales to ensure timely and accuratefollow-up on leads generated through marketing activities.
  • Provide enablement materials and campaigninsights to supportthe sales process.

Budget & Vendor Management

  • Manage the regional marketing budget, track performance, and report on KPIs including ROI, lead volume, and pipeline influence.
  • Select, negotiate, and manageexternal vendors and agencies as required to support execution.

What is needed to succeed

  • 57 years of B2B marketing experience in the technology or cybersecurity industry, ideally in a field or channel marketing role.
  • Proven ability to plan and executeintegrated, multi-channel marketing campaigns, with a strong emphasis on event marketing and regional execution.
  • Experience workingwith channel partners,including co-marketing and MDF planning.

  • Strong knowledge of digitalmarketing tools (e.g.,HubSpot, Salesforce, LinkedIn Campaign Manager).
  • Self-starter with exceptional project management and stakeholder engagement skills.
  • Analytical and data-driven, with the abilityto interpret campaignperformance and pivot strategy accordingly.
  • Excellent communication skills in Englishboth writtenand verbal; knowledgeof regional languages is a plus.
  • Strong project management skills,with the abilityto manage multiplepriorities and meet tight deadlines.
  • Self-starter with strong stakeholder engagement and collaboration abilities.
  • Willingness to travel up to 20% for industryevents, trade shows,and regional meetings.

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