Regional Institutional Sales Manager

Job Summary:

Regional Marketing Manager

Key Responsibilities:

• Develop and execute regional marketing strategies tailored to Defence institutions, armed forces hospitals (AFMS), and government healthcare establishments.
• Identify and pursue new business opportunities within Defence procurement channels (e.g., DGAFMS, ESIC, Army Hospitals, Base & R&R and Defence).
• Build and maintain strong relationships with key decision-makers in Defence medical procurement and logistics units.
• Liaise with Defence Medical Stores Depots (DMSDs), armed forces hospitals, and tendering authorities to ensure participation in bids and tenders.
• Monitor regional market trends, competitor activities, and Defence medical policy changes to inform marketing strategies.
• Coordinate with supply chain teams to ensure timely product availability and fulfilment.
• Ensure regulatory compliance and documentation for institutional and Defence sales.
• Conduct product training sessions and awareness programs for Defence medical staff and procurement officers in concern with corresponding manufacturing companies.
• Lead a team of field marketing and institutional sales representatives across the region.

Qualifications & Skills:

• Graduate/Postgraduate in Pharmacy, Life Sciences, or Business Administration. MBA preferred.
• Minimum 12 years of pharma sales/marketing experience, with 12-18 years working in or with Defence healthcare institutions or supply chains.
• Strong knowledge of Defence procurement systems, tenders, and sales cycles.
• Proven leadership and regional team management experience.
• Excellent communication, negotiation, and stakeholder management skills.
• Willingness to travel extensively within the assigned region.

Preferred Background:

• Retired Defence personnel with experience in medical/logistics corps or those who have worked in government healthcare procurement.
• Candidates with experience in dealing with

  AFMS, ECHS, DGAFMS, MES

  , and other Defence-related healthcare bodies.

  Role & responsibilities

Preferred candidate profile