Regional Activation Manager-Vijayawada, AP

As a Trade Marketing & BTL Executive at the assigned geography, your role involves the proper implementation of all Trade Marketing & BTL activities. You will have direct responsibility for identifying the right trade marketing / BTL activities, translating brand plans into implementation strategies, and focusing on developing activities in weak and moderate markets. Additionally, you will ensure the selection of the right outlets and types of activities, monitor ROI for each conducted activity, and coordinate with agencies for planning and execution. Key Responsibilities: - Identify suitable trade marketing / BTL activities and recommend them for approval - Translate brand plans into implementation strategies - Develop Trade Marketing activities & BTL in weak and moderate markets - Select the right outlets for Trade Marketing activities such as dealer board branding, in-shop branding, retailer meets, and engagement activities - Choose appropriate BTL activities for the target group, including women marathons, RWA activities, Joggers Park events, and in-shop consumer sampling - Monitor ROI for every conducted activity - Ensure proper printing and fabrication of collaterals and POS materials as per the plan - Drive visibility and merchandising at the point of sale - Organize consumer sampling through Sales Promoters at POS or POA - Coordinate with agencies to plan, execute, and implement Trade Marketing / BTL activities - Monitor and track all activities closely on a monthly or quarterly basis Qualifications Required: - Willingness to travel 10-12 days per month - Possess a vendor / agency network - Age below 35 years - Must be an Any graduate - Proficient in the local language You will report to the Senior Manager and be based in Vijayawada. The ideal candidate for this role should have 3-5 years of experience, be below 35 years of age, hold a graduate degree, and have proficiency in the local language along with fluency in English.,