Public Relations Officer

About the role

Own community and referral growth for the hospital. Build doctor/optical ties, run health talks and screening camps, coordinate digital content in Malayalam, and protect the brand’s reputation. Goal: grow OPD and surgical volumes ethically.

Key responsibilities

• Plan and execute 5–8 quality field visits/day (GPs, physicians/diabetologists, pediatricians, opticians, pharmacies, schools, corporates, NGOs).
• Organise awareness medical camps, talks and screening camps (diabetic retinopathy, cataract, glaucoma); ensure data capture, consent, and next-day callbacks.
• Develop and maintain referral partners; share referral kits (cards, QR codes, brochures).
• Coordinate with media team: local Malayalam reels/posts, patient stories (with consent), Sunday OPD pushes.
• Liaise with doctors; help plan small CMEs/partner meets.
• Daily reporting: visit log, leads, follow-ups; weekly funnel and source-mix.

Requirements

• Bachelor’s degree; 2–5 years in healthcare marketing/PRO (eye-care preferred)
• Fluent Malayalam; workable English
• Strong field execution and follow-up discipline
• Two-wheeler and valid licence
• Basic tools: Google Sheets/Excel, WhatsApp Business, Canva/PowerPoint

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement

Ability to commute/relocate:

• Thamarassery, Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you own a two-wheeler with a valid licence?
• Years of experience in healthcare marketing/PRO?

Willingness to travel:

• 100% (Preferred)

Work Location: In person