Public Relation Specialist (Remote) - London Luxury Furniture Brand

Job Title: Public Relation Specialist (Remote)

Location: Remote (India based candidates only)
Salary: INR 35,000 - INR 50,000 per month
Company: FCI London – Luxury Furniture Brand

We are looking for a digitally-savvy public relations professional who understands the mechanics of Digital PR, Content marketing, and SEO. This is a strategic role where you will be responsible for building brand authority online through data-led stories, expert collaborations, and earned media placements.

Key Responsibilities:

• Plan, execute, and measure Digital PR campaigns to earn high-quality backlinks and media coverage
• Build and maintain strong relationships with journalists, bloggers, and online editors in the UK, especially in the lifestyle, design, and interiors space
• Use tools like HARO (Help A Reporter Out), ResponseSource, or similar platforms to identify media opportunities
• Collaborate with interior designers and internal teams to generate expert quotes, conduct interviews, and produce data-driven content
• Develop creative content campaigns aligned with SEO goals and current design trends
• Monitor competitor PR activity and identify new content angles to enhance FCI’s digital reputation
• Work with the wider digital marketing team to align PR activities with social media, email marketing, and content strategy

Requirements:

• 4+ years of experience in Public Relations, Digital PR, or content marketing
• Strong understanding of SEO principles and how public relations impacts organic search
• Proven track record of securing media placements and backlinks from credible publications
• Excellent written and verbal communication skills
• Experience using HARO or similar PR tools
• Knowledge of the interior design, lifestyle, or luxury sector is a plus
• Highly organized, with an eye for trends and creative storytelling

What We Offer:

• Competitive salary of INR INR 35,000 - INR 50,000 per month
• 100% remote working flexibility
• Opportunity to work with a global luxury brand
• Exposure to the interior design industry and high-end clientele
• Collaborative, forward-thinking team culture
• Continuous learning and professional growth opportunities

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Application Question(s):

• How would you identify trends within the luxury interiors, lifestyle, or HNW consumer behavior sectors?
• Do you have experience in working with Interior Design or Furniture Brand
• How would you tailor pitches for journalists in top-tier media outlets like The Guardian, BBC, or Architectural Digest? Can you share a successful example of a pitch you’ve crafted?

Education:

• Master's (Required)

Experience:

• Public Relations: 4 years (Required)