Project Associate Digital

Role Overview: You will be joining our marketing team as a qualified Digital Project Manager at Indegene. Your main responsibility will be leading and managing Email marketing projects using tools like SFMC, Marketo, Eloqua, etc. Your role will involve designing and implementing email marketing campaigns to align with business goals, improving brand presence, tracking competitors" strategies, monitoring ROI and KPIs, managing social media channels, and collaborating with Marketing, Sales, and Product development teams. You will also be expected to suggest and implement direct marketing methods, strategies for improvement, stay updated on digital media technologies and trends, own project timelines and milestones, and ensure timely delivery of multi-channel projects. Key Responsibilities: - Design and implement email marketing campaigns - Improve brand presence - Track competitors" strategies - Develop and monitor ROI and KPIs - Manage social media channels - Liaise with Marketing, Sales, and Product development teams - Implement direct marketing methods - Stay updated on digital media technologies and trends - Own project timelines and milestones - Ensure timely delivery of multi-channel projects - Serve as the first line of communication for Brand/Business contact - Gather initial requirements and collaborate with Marketing Services Delivery Lead Qualifications Required: - Experience with tools like SFMC, Marketo, Eloqua, etc. - Strong project management skills - Familiarity with campaign management and CRM programs - Excellent communication and interpersonal skills - Ability to work within defined budget, timeline, quality standards, and scope - Understanding of data integration requirements - Client-focused approach - Updated knowledge of digital media technologies and trends,