Program Manager- Liabilities & Product Management- Mumbai

2 - 6 years

6 - 16 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Program Manager Liabilities & Product Management Design Development & Distribution Strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

  • Brief about the role :

Key Responsibility: Design, Development & Distribution Strategy

  • Enhancement of customer value proposition
  • Tracking the usage of existing benefits and continuous improvement in the same
  • Competition benchmarking to ensure Yes Premia proposition is at par or better than similar offerings in the market
  • Understanding trends in customer expectations/needs through primary and secondary research
  • Introduction of new value propositions based benchmarking, research, cost analysis
  • Work with product providers across the group to keep providing best in class benefits to Yes Premia Customer
  • Design initiatives to increase activation and cross sell
  • Debit card POS/e-comm and ATM usage
  • Online banking – login creation and transactions
  • Mobile banking – downloads and transactions
  • Bill pay – bill pay registration and payments
  • Work with product providers to design value proposition of identified segments – rates, fee waivers, offers etc. and work on increasing penetration across products
  • Distribution Strategy
  • Drive Yes Premia across all channels in the bank with enhanced channel engagement
  • Create, design & execute all sales R&R
  • Work with channel partners to ensure complete understanding of the program benefits
  • Design and launch certification programs across channels
  • Identify , evaluate and activate new channel opportunities for program sourcing
  • Ensure CIB growth and portfolio actions on the YES Premia Book

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Yes Bank logo
Yes Bank

Banking and Financial Services

Mumbai

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