Product & Program Manager - NRI

Key Responsibilities:

1. Product Strategy & Development:

• Define the roadmap for NRI products (NRE/NRO accounts, FCNR deposits, etc.).
• Design new offerings or enhance existing ones based on customer insights and market trends.
• Collaborate with cross-functional teams (technology, legal, compliance) to implement product initiatives.

2. Business & Revenue Growth:

• Drive customer acquisition and engagement through innovative product propositions.
• Partner with distribution channels (branches, relationship managers, digital platforms) to increase product penetration.
• Monitor and improve product profitability and performance metrics.

3. Customer Experience & Insights:

• Conduct regular customer feedback and competitor benchmarking.
• Enhance service delivery and product usability across touchpoints (digital and physical).
• Personalize offerings based on NRI customer segments (e.g., salaried, HNIs, students).

4. Regulatory & Compliance:

• Ensure all products comply with RBI, FEMA, and other applicable regulations.
• Liaise with legal/compliance teams for product approvals and audits.
• Keep abreast of changes in NRI banking rules and recommend timely updates.

5. Marketing & Campaigns:

• Work with the marketing team to run targeted campaigns for NRIs in key geographies (UAE, US, UK, etc.).
• Plan and execute product launches, webinars, and community engagement programs.

6. Partnerships & Alliances:

• Identify and manage partnerships with remittance partners, fintech's, overseas representatives, and correspondent banks.
• Explore co-branded or bundled offerings (insurance, wealth, loans).