Product Marketing Specialist || Immediate Joiner

We are a fast-growing SaaS company building next-generation AI solutions in the video and content space. Our mission is to help creators and businesses simplify their workflows and scale their presence through smart, automated technology.

experienced Product Marketing Specialist

Responsibilities

• Develop and execute

  product marketing strategies

  to increase awareness and adoption.
• Define and refine

  product positioning, messaging, and differentiation

  in a competitive market.
• Plan and manage

  multi-channel campaigns

  (LinkedIn, Instagram, YouTube, TikTok, Reddit, Twitter/X, etc.).
• Drive

  social media marketing and growth strategies

  (promotion, campaign design, and execution).
• Work closely with

  marketing agencies, content creators, and influencers

  to produce ad creatives, run PR campaigns, and coordinate influencer-led promotions.
• Collaborate with internal teams and external partners to generate

  qualified leads and conversions

  .
• Develop

  case studies, product stories, and promotional assets

  for campaigns.
• Track performance metrics (engagement, CTR, CAC, conversions) and optimize accordingly.
• Conduct

  competitor and market research

  to guide positioning and campaign adjustments.

Key Skills

• Product marketing expertise

  : experience launching or scaling SaaS/AI products.

• Social media marketing

  : proven ability to design and manage campaigns that drive growth.

• Agency & influencer collaboration

  : experience working with agencies, creators, and PR teams to produce impactful campaigns.

• Campaign management

  : from planning to execution and analysis across multiple channels.

• Strong storytelling & communication

  : ability to translate complex product benefits into compelling narratives.

• Data-driven mindset

  : comfortable working with analytics, KPIs, and ROI metrics.
• Familiarity with SaaS and growth marketing tools (HubSpot, Apollo, Buffer, Modash, Heepsy, etc.).
• Bonus: Experience in

  tech, SaaS, or creator economy/AI platforms

  .

What Were Looking For

• A strategic marketer who knows how to

  position and promote SaaS products effectively

  .
• Someone with hands-on experience in

  agency management, influencer campaigns, and PR collaborations

  .
• A self-starter who can

  scale awareness and adoption

  through social-first campaigns.
• Ideally, someone from a

  startup or fast-paced environment

  who thrives on execution.

Short Version -

Were Hiring: Product Marketing Specialist (SaaS / AI Platform)

What you’ll do:

• Build and execute multi-channel marketing strategies (LinkedIn, YouTube, TikTok, Instagram, X, etc.)
• Define product positioning & messaging in a competitive space
• Collaborate with agencies & influencers for campaigns and promotions
• Drive social media growth and optimize campaigns with data insights

What we’re looking for:

If you’re passionate about scaling SaaS/AI products through smart marketing and partnerships, we’d love to connect!