Product Marketing Specialist || Immediate Joiner Radiansys Technologies

2.0 - 7.0 years

5 - 10 Lacs

gurugram

Work from Office

We are a fast-growing SaaS company building next-generation AI solutions in the video and content space. Our mission is to help creators and businesses simplify their workflows and scale their presence through smart, automated technology. We are looking for an experienced Product Marketing Specialist who can drive product adoption, brand awareness, and customer engagement through well-planned go-to-market strategies, social media promotion, and partnerships with agencies and content creators. Responsibilities Develop and execute product marketing strategies to increase awareness and adoption. Define and refine product positioning, messaging, and differentiation in a competitive market. Plan and manage multi-channel campaigns (LinkedIn, Instagram, YouTube, TikTok, Reddit, Twitter/X, etc.). Drive social media marketing and growth strategies (promotion, campaign design, and execution). Work closely with marketing agencies, content creators, and influencers to produce ad creatives, run PR campaigns, and coordinate influencer-led promotions. Collaborate with internal teams and external partners to generate qualified leads and conversions . Develop case studies, product stories, and promotional assets for campaigns. Track performance metrics (engagement, CTR, CAC, conversions) and optimize accordingly. Conduct competitor and market research to guide positioning and campaign adjustments. Key Skills Product marketing expertise : experience launching or scaling SaaS/AI products. Social media marketing : proven ability to design and manage campaigns that drive growth. Agency & influencer collaboration : experience working with agencies, creators, and PR teams to produce impactful campaigns. Campaign management : from planning to execution and analysis across multiple channels. Strong storytelling & communication : ability to translate complex product benefits into compelling narratives. Data-driven mindset : comfortable working with analytics, KPIs, and ROI metrics. Familiarity with SaaS and growth marketing tools (HubSpot, Apollo, Buffer, Modash, Heepsy, etc.). Bonus: Experience in tech, SaaS, or creator economy/AI platforms . What Were Looking For A strategic marketer who knows how to position and promote SaaS products effectively . Someone with hands-on experience in agency management, influencer campaigns, and PR collaborations . A self-starter who can scale awareness and adoption through social-first campaigns. Ideally, someone from a startup or fast-paced environment who thrives on execution. Short Version - Were Hiring: Product Marketing Specialist (SaaS / AI Platform) We’re looking for an experienced Product Marketing Specialist to help promote our SaaS/AI product, scale adoption, and drive brand awareness. The role focuses on social-first growth, product positioning, and campaign execution . You’ll work closely with agencies, content creators, and influencers to run ad creatives, PR, and influencer-led campaigns. What you’ll do: Build and execute multi-channel marketing strategies (LinkedIn, YouTube, TikTok, Instagram, X, etc.) Define product positioning & messaging in a competitive space Collaborate with agencies & influencers for campaigns and promotions Drive social media growth and optimize campaigns with data insights What we’re looking for: Proven experience in product marketing for SaaS/tech Strong background in social media marketing & growth campaigns Experience working with agencies, creators, and PR teams Data-driven, strategic, and execution-focused mindset . If you’re passionate about scaling SaaS/AI products through smart marketing and partnerships, we’d love to connect!

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