Product Marketing Manager (Semiconductor)

Job Title: Product Marketing Manager

Location: Chennai

Experience: 4+ years

Education : BE

Looking at candidates from Electronic Components/ Semiconductor only

Job Overview:

This role involves driving the go-to-market strategy, overseeing product development, managing customer relationships, and ensuring the product alignment with business objectives. The ideal candidate will collaborate with cross-functional teams to deliver high-quality products, expand market reach, and achieve growth goals.

Key Responsibilities:

• Develop and execute comprehensive

  go-to-market strategies

  for multiple product offerings across various BUs.
• Conduct market research to identify emerging trends, customer needs, and competitive landscapes.
• Oversee the market positioning of products within each BU and ensure alignment with overall company goals.
• Collaborate with

  Product Managers

  across different BUs to define and finalize

  Product Requirement Documents (PRDs)

  and ensure product alignment across all BU lines.
• Provide input on

  competitive analysis

  ,

  pricing strategies

  , and

  market positioning

  for each BU.
• Support the planning, development, and execution of

  product launches

  for different BU offerings.
• Work with Marketing team to develop content for

  webpages

  ,

  brochures

  ,

  videos

  ,

  blogs

  , and

  webinars

  .
• Assist the

  Sales Team

  in engaging target customers across BUs.
• Build and maintain strong relationships with

  key clients

  across BUs.
• Gather

  customer feedback

  , understand pain points, and incorporate insights into product development for various BUs.
• Work closely with

  engineering

  ,

  design

  ,

  R&D

  ,

  quality assurance

  , and

  operations

  teams to ensure seamless product development across BUs.
• Act as the primary point of contact for internal teams, ensuring alignment on product

Qualifications:

• Bachelors/Master’s degree

  in

  Electronics

  ,

  Computer Science

  ,

  Engineering

  , or relevant fields.

• 4+ years of experience

  in

  product management

  , with a proven track record in managing products across

  multiple business units

  or product lines from Electronic Components/ Semiconductor industry.

• Experience

  in industries such as

  embedded systems

  ,

  IoT

  ,

  vision systems

  ,

  automotive

  ,

  wireless communications

  , or similar verticals is a plus.
• Strong understanding of

  go-to-market strategies

  ,

  market research

  , and

  product development lifecycle

  .