Product Manager - Sales CRM

Role Summary:

The Product Manager Sales CRM will own the end-to-end product lifecycle of GMMCOs Sales CRM platform, ensuring it becomes the single source of truth for all sales and customer engagement data across the enterprise.
The incumbent will act as the bridge between business stakeholders and technology teams, ensuring that GMMCO’s CRM ecosystem evolves in alignment with the organization’s digital transformation roadmap under the Deloitte engagement.

Key Responsibilities:

1.

• Define the Sales CRM vision and roadmap, ensuring alignment with organizational strategy and business outcomes.
• Partner with the vendor project leads to drive CRM modernization and ecosystem integration.
• Establish product governance mechanisms including backlog prioritization, roadmap reviews, and success tracking.
• Maintain compliance with data quality, process governance, and GMMCO’s enterprise architecture principles.

. Business Process Alignment

• Map and optimize lead-to-order and customer onboarding processes within the CRM to improve efficiency and user adoption.
• Collaborate with BU Sales Heads and Marketing teams to refine funnel stages, opportunity tracking, and performance metrics.
• Drive Trifecta mapping (Customer–Contact–Asset) discipline to improve data quality and CX orchestration.

3. Technology & Delivery Ownership

• Serve as Product Owner in Agile/Scrum setups with internal and external technology partners.
• Translate business needs into detailed user stories, functional specs, and acceptance criteria.
• Manage feature releases, testing, and deployment schedules, ensuring timely delivery of enhancements.
• Ensure mobile-first CRM experiences and integration with SAP, Marketing Automation and Aftermarket applications.

4. Data, Analytics & Insights

• Partner with the Data & Analytics team to build actionable dashboards (Lead to Win, Funnel Health, Sales KPIs).
• Define CRM data standards, performance metrics, and validation rules to ensure accuracy and reliability.
• Enable reporting and self-service analytics for Sales leadership and management teams.

5. Change Management & Adoption

• Drive CRM adoption across field sales and back-office users through structured enablement programs.
• Develop training content, user guides, and release notes for system updates.
• Measure adoption trends and recommend process or feature improvements.
• Promote a data-driven culture within the Sales organization by embedding CRM usage in daily operations.
  

Education & Experience

• Bachelor’s degree in engineering, Information Systems, or related discipline.
• MBA or equivalent in Marketing / Strategy / Operations preferred.
• 8–12 years of overall experience with at least 5+ years in CRM product management, sales enablement, or digital transformation roles.
• Proven track record in managing CRM platforms such as Salesforce, Oracle CX, Dynamics 365.
• Demonstrated ability to lead cross-functional programs and manage integrations across ERP, marketing, and analytics platforms.
• Prior experience in Industrial, Heavy Equipment, Automotive, or Manufacturing sectors preferred.
  

Technical & Functional Competencies

• Sales Funnel Management and Opportunity Pipeline Analytics
• Agile/Scrum Product Management and Backlog Prioritization
• CRM Platform Experience (Salesforce / Oracle CX / Dynamics)
• Integration Experience with SAP and Analytics Tools
• Data Visualization and KPI Design
• Change Management and User Enablement
• Data Quality Management and Governance
  

Behavioral Competencies

• Strategic Thinking – Aligns CRM roadmap with organizational goals
• Collaboration & Influence – Works effectively across teams
• Customer Orientation – Designs CRM features for user experience
• Execution Excellence – Converts strategy into measurable outcomes
• Analytical Thinking – Uses data to identify and drive improvement
• Accountability – Takes ownership for performance and delivery