Product Evangelist

Position:

Location:

Role Overview

CustomFurnish is redefining how modular furniture is designed and manufactured in India. 

Product Evangelist

sales–product hybrid

Key Responsibilities

Customer Education & Sales Conversion

• Engage directly with customers to explain material differences — MDF, HDHMR, pre-laminated boards, plywood, veneers, etc.
• Handle objections confidently: address misconceptions about durability, water resistance, longevity, and finish quality.
• Use physical samples and case studies to demonstrate why engineered materials are better suited for modular furniture.
• Convert MDF-skeptical customers through trust, transparency, and technical evidence.
• Work with the showroom and design team to ensure consistent product messaging and positioning.

Sales Support & Training

• Conduct weekly training sessions for sales designers and showroom staff on:
  
• How to position MDF and other engineered boards.
• How to handle objections during customer interactions.
• Key talking points, comparison scripts, and visual aids.
• Assist the sales team in closing deals for premium or hesitant clients.
• Track and report MDF adoption rates and conversion improvements.

Product & Market Intelligence

• Stay updated on furniture materials, finishes, and innovations in the Indian market (Greenpanel, Action Tesa, Century, Merino, etc.).
• Identify new high-quality material vendors and benchmark them on performance, price, and warranty.
• Build a material comparison repository 
• Provide feedback to the factory and design teams on customer preferences 

Design Alignment

• Collaborate with the design team to ensure product options are practical, affordable, and aligned with customer taste and expectations.
• Help link design choices to material performance (e.g., “this finish works best with prelam MDF due to surface quality”).