Product Analyst (Tier 1 College/High-Growth Consumer Internet startup)

What is Lokal :

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is Indias largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat
• And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.

Job Responsibilities :

• Collaborate with Product Managers and cross-functional teams (Marketing, Tech, Design, User Research, Sales, Strategy, Business) to identify data-driven opportunities and solve key business problems. 
• Set up and maintain automated dashboards and tracking sheets to monitor critical KPIs. 
• Conduct in-depth analyses of KPI trends, identify anomalies, and perform root cause analyses (RCA) to provide actionable insights to stakeholders. 
• Analyze, and interpret A/B tests to evaluate the impact of experiments on product and user behavior. 
• Conduct cohort analysis and retention studies to drive strategies for improving user engagement and long-term retention. 
• Develop monthly and quarterly projections for KPIs to assist in strategic planning and goal-setting. 
• Write and test event analytics for frontend clickstream data, ensuring accuracy in staging and production environments. 
• Set up feature-specific tracking for new releases, ensuring accurate measurement of feature adoption and providing actionable insights to guide the product team on next steps and improvements. 
• Optimize product funnels (e.g. onboarding, payment) by identifying bottlenecks and proposing improvements. 
• Handle ad-hoc data requests from various teams and provide timely, well-structured solutions. 
• Continuously explore advanced analytics opportunities within product and business functions to enhance user experience and increase revenue.