Posted:3 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

The Public Relations Officer (PRO) at a school plays a crucial role in effectively communicating the school's culture and spirit. This entails meeting with the school's leadership team to gain a comprehensive understanding of the school's ethos. Additionally, the PRO is responsible for managing the school's social media presence by developing and maintaining engaging content across various platforms, including the school's website. Another key aspect of the PRO's role is capturing important school events by utilizing photography, videography, and editorial skills. This involves showcasing the vibrant happenings within the school community through compelling visual and written content. Furthermore, the PRO is tasked with writing and preparing essential materials such as press releases, presentations, and other relevant documents to ensure effective communication both internally and externally. In order to gauge the impact of the school's media outreach efforts, the PRO is required to analyze media metrics and engagement levels. This analysis serves as a basis for refining and enhancing the school's media strategy. Developing comprehensive marketing plans that outline specific goals, budget allocations, and tactical approaches is also within the scope of the PRO's responsibilities. Managing inquiries from various stakeholders, including the public, media, and other interested parties, is a critical aspect of the PRO's role. This involves handling queries promptly and professionally to maintain a positive image of the school. Additionally, the PRO is involved in organizing special events such as open days and exhibitions, where they play a pivotal role in ensuring the successful planning and execution of these occasions. Building brand identity and fostering public awareness for the school are key objectives that the PRO strives to achieve through strategic communication initiatives. By liaising with school management on communication strategies and addressing any pertinent issues, the PRO plays a central role in shaping the school's overall messaging and image. Regularly updating, coordinating, and monitoring content on social media platforms is also a key responsibility to ensure the school's digital presence remains relevant and engaging. In summary, the role of a Public Relations Officer (PRO) at a school encompasses a diverse range of responsibilities aimed at effectively communicating the school's values, achievements, and events to a wider audience. This position requires strong communication skills, creativity, and a proactive approach to building and maintaining a positive public image for the school. Job Types: Full-time, Permanent Benefits: - Cell phone reimbursement - Performance bonus Schedule: Day shift Experience: - Total work: 1 year (Preferred) Work Location: In person,

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