Primary Market Research Analyst

Responsibilities:

• Program surveys using Qualtrics.
• Customize surveys with advanced features like embedded data and custom JavaScript.
• Implement logic and branching to ensure a smooth survey flow.
• Conduct thorough testing of surveys to identify and fix any issues before deployment.
• Monitor survey distribution and response rates.
• Ensure data quality and integrity during collection.
• Clean and preprocess survey data.
• Analysis if market research results in SPSS, Excel and database environments
• Identify recurring themes and patterns in qualitative data and assign categories. Correct spelling and grammar in qualitative data.
• Visualize quantitative and qualitative data using charts and graphs to highlight key findings.

Qualifications:

• University Degree with academic distinction
• 1-2 years of experience in market research or related field
• Strong quantitative skills and a passion for analyzing statistical data
• Desire to work in a team-oriented, entrepreneurial environment
• Strong sense of ownership of responsibilities combined with proactive mindset when working autonomously
• Exceptional attention to detail and organization
• Demonstrated ability to work with quantitative data
• Excellent communication skills, both written and verbal
• Ability to proactively manage time to achieve target dates
• Demonstrated ability to juggle multiple priorities simultaneously
• Ability to work independently as well as collaborate effectively with other teams
• Proficiency with Microsoft Office software (Excel, PowerPoint, Word)
• Experience with SPSS or another statistical program a plus
• Utilize critical thinking skills to analyze data trends and derive actionable insights.
• Able to identify discrepancies in data and propose effective solutions.