PR Specialist

Responsibilities:

• Plan and direct public relations programs to create and maintain a favorable public image for Akosha.
• Collaborate with the external

  PR firm

  to ensure optimal delivery of PR campaigns, maintaining a high level of communication.
• Create company literature and other forms of communication.
• Work with the

  marketing team

  to create marketing and promotional materials, both print and electronic.
• Coordinate with advertisers for timely and usable ad submissions.
• Copyedit, proofread, and revise communications.
• Review

  email marketing campaigns

  .
• Provide recommendations on site design and operation from a PR perspective.
• Manage events organized by

  Akosha

  , in collaboration with managers and business units.
• Promote products and services through

  public relations initiatives

  .
• Develop

  marketing communications campaigns

  .
• Create content to position Akosha as a

  thought leader

  in the industry.
• Write and deliver

  press releases

  , media relations content, case studies, white papers, executive bios, corporate newsletters, social media content, and speaking proposals.
• Develop, execute, and maintain a

  communications strategy

  for key media contacts and customer references.
• Research media coverage and

  industry trends

  .
• Develop fresh

  story ideas

  for PR angles.
• Conduct

  extensive media outreach

  .
• Coordinate

  conferences

  ,

  trade shows

  , and press interviews.
• Help clarify Akosha's point of view to their main audience in case of discrepancies.

Qualifications:

• 3-6 years of

  relevant PR industry experience

  .
• Experience both as a PR specialist in a company and a PR agency (understanding both sides of the table).
• Established connections with the

  media fraternity

  .
• Understanding of

  web technologies

  (preferable, but not mandatory).
• Experience in

  branding

  ,

  positioning

  , and

  lead-generation

  for a

  technology company

  .
• Outstanding communication skills in

  copywriting

  ,

  web content

  ,

  email campaign content writing

  ,

  blogging

  , etc.

• Team player

  , with the confidence to take the lead and guide other departments when necessary.