PR & Marketing Associate (Marketing Team)

We are seeking a dynamic and creative PR & Marketing Associate to join our marketing team at Edwings. The ideal candidate will play a key role in enhancing the brand presence across various platforms, managing media relations, and supporting strategic marketing campaigns that drive engagement, visibility, and growth. This role demands excellent communication skills, content creation abilities, event coordination expertise, and a strong grasp of digital marketing trends.
The position also requires frequent travel across Kerala and occasionally to other parts of India for business development, events, and promotional activities.

Key Responsibilities:

• Plan and execute effective PR and marketing campaigns to enhance the Edwings brand identity and visibility.
• Travel extensively across Kerala and occasionally to other parts of India to represent the company at education fairs, seminars, institutional visits, and strategic partnership meetings.
• Conduct seminars and presentations at colleges, schools, and educational events to promote Edwings' services and offerings.
• Build and maintain relationships with media outlets, influencers, and partners for brand collaborations and promotional activities.
• Demonstrate strong industry knowledge to align campaigns with current trends in overseas education and student preferences.
• Exhibit excellent communication and presentation skills during client meetings, public events, and media interactions.
• Develop and maintain a strong professional network within the education sector for business development opportunities.
• Provide exceptional customer service to prospective students and partners, ensuring a positive experience with the Edwings brand.
• Collaborate with the design and digital marketing teams to ensure cohesive branding and messaging across all channels.
• Track, analyze, and report campaign performance and engagement metrics to the marketing head, ensuring data-driven decision-making.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 1–3 years of experience in PR, marketing, or media communications preferred.
• Excellent verbal and written communication skills.
• Strong interpersonal and public speaking skills.
• Proficiency in social media platforms and basic understanding of digital marketing.
• Self-driven, creative thinker with an eye for branding and audience engagement.
• Event management experience is a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Work Location: In person