PPC Specialist/Performance Marketing

Job Description

We are seeking a talented and detail-oriented PPC Ads Executive to join our organization. As a PPC Ads Executive, you will be responsible for planning, implementing, and managing pay-per-click (PPC) advertising campaigns across various platforms. Your expertise will be pivotal in driving targeted traffic, optimizing campaign performance, maximizing return on investment (ROI) and maintaining low ACOS for our organization. The PPC Executive will be responsible for various aspects of PPC ads management, working closely with the e-commerce team to optimize website performance through PPC ads. Key Responsibilities: Campaign Strategy and Execution: Develop and execute PPC advertising strategies aligned with business goals and objectives. Manage end-to-end setup, optimization, and ongoing monitoring of PPC campaigns. Utilize platforms such as Google Ads, Bing Ads, and social media advertising to reach target audiences. Keyword Research and Selection: Conduct comprehensive keyword research to identify high-potential keywords and phrases. Refine and expand keyword lists based on performance insights and industry trends. Ad Copy Creation and Testing: Write compelling ad copy that aligns with campaign goals and resonates with the target audience. Implement A/B testing for ad creatives to optimize for key performance indicators (KPIs). Bid Management and Budget Control: Manage bids to achieve optimal position and maximize ROI. Set, monitor, and adjust daily, weekly, and monthly budgets based on performance goals. Performance Analysis and Reporting: Regularly analyze campaign performance data and provide actionable insights. Generate detailed reports on key metrics, highlighting successes and areas for improvement. Conversion Tracking and Optimization: Implement and manage conversion tracking to measure campaign effectiveness. Optimize campaigns to improve conversion rates and achieve specified goals. Analytics and Reporting: Generate regular reports on campaign performance, providing insights and recommendations for improvement. Utilize Analytics and other tracking tools to measure the impact of advertising efforts on website traffic and conversions. Must have: Skilled in using pay-per-click (PPC) advertising networks like Google and Bing. Excellent analytical abilities with the capacity to interpret information and reach well-informed conclusions. Valid experience working as a PPC Executive, Specialist, or in a related capacity. A practical experience of Microsoft and Google tools. Good to have: Google Ads and other relevant certifications. Experience with the 3rd party digital marketing agency. Previous experience in international markets such as UK, Europe, and USA.