PPC Internship in Kochi (Hybrid)

As an intern at Upila, a digital marketing agency specializing in performance marketing and demand generation, you will have the opportunity to work closely with the PPC team in various aspects of campaign management, ad copywriting, data analysis, reporting, and campaign planning and strategy. Your day-to-day responsibilities will include: Assisting in the creation and management of PPC campaigns on platforms like paid search, paid social, and video ads. Monitoring and optimizing existing campaigns to enhance performance and ROI. Collaborating with the team to craft engaging ad copy for different ad formats. Proofreading ads for accuracy and alignment with campaign objectives. Analyzing campaign data to identify trends, insights, and areas for improvement. Utilizing data-driven insights to make recommendations and optimize campaigns. Preparing detailed analyses and reports for PPC campaigns. Presenting analytical reports with insights to stakeholders during team meetings. Working with the PPC team to develop objective-focused campaign and media plans. Participating in brainstorming sessions to contribute creative ideas for campaigns. Upila's approach is rooted in data-driven media buying and optimization, leveraging proprietary rule engines and automation sequences to drive quantifiable outcomes for clients in various industries and geographies. The agency's exceptional track record and proactive strategies have led to improvements in traffic, conversions, demand generation, and customer acquisition, establishing it as a leader in the performance marketing field.,