PPC Expert [I/E1-JM1]

Valuecoders

2 - 6 years

4 - 7 Lacs

noida uttar pradesh india

Posted:21 hours ago| Platform: Foundit logo

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Skills Required

ppc google ads meta ads bing ads linkedin ads sem remarketing campaign optimization

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Create, manage, and optimize
PPC campaigns
, including keyword research, ad copywriting, and A/B testing
Manage bidding strategies and budget allocation to meet performance and profitability targets across markets
Execute and optimize campaigns across
Google Ads, Bing/Microsoft Ads, Facebook/Meta Ads, LinkedIn Ads
, and other paid platforms
Conduct
keyword and audience persona research
to inform targeting strategies
Develop and run
remarketing campaigns
, optimizing bids to maximize ROI
Monitor and analyze ad performance using platforms like
Google Analytics
, Google Ads dashboards, and bid management tools
Generate
performance reports and insights
, highlighting results, trends, and opportunities for improvement
Stay current on PPC and SEM trends, platform updates, and best practices
Collaborate with content and design teams to improve ad creatives and landing page performance
Recommend and implement strategies that align with business goals and maximize paid media performance

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