PPC Executive

Job Description

Role Overview: We are looking for a PPC executive who is an expert in Google Ads and Meta Ads. The ideal candidate should have proven experience in scaling ad campaigns profitably, optimizing conversions, and generating high-quality leads at the lowest cost. Key Responsibilities: Paid Advertising & Campaign Execution: Master Google Ads & Meta Ads – Plan, execute, and scale campaigns across Search, Display, Shopping, Video, Facebook, and Instagram. Set up and optimize campaigns with the right targeting, audience segmentation, and bidding strategies. Run A/B tests on creatives, ad copies, and landing pages to improve performance. Implement lookalike audiences, retargeting, and custom audience strategies to improve lead quality. Funnel Optimization & Conversion Rate Optimization (CRO): Optimize landing pages and user flows to increase conversions. Identify drop-off points in the funnel and improve performance metrics such as CTR, CPC, and CPA. Work with designers and developers to create high-converting ad creatives and landing pages. Analytics, Tracking & Performance Measurement: Set up and manage Google Analytics, GTM, Facebook Pixel, and UTM tracking. Ensure proper conversion tracking to measure CPL, CAC, and ROI. Generate weekly/monthly reports with insights, trends, and action plans. Monitor ad spend vs. revenue generated and optimize for profitability. Budget & ROI Management: Allocate and optimize monthly budgets across multiple campaigns. Reduce cost per lead (CPL) and customer acquisition cost (CAC) while ensuring high-quality leads. Forecast ad spend and scale campaigns profitably. Who Should Apply? ✔ Minimum 3 years of experience in running and scaling Google Ads & Meta Ads campaigns. ✔ Mastery of Google Ads & Facebook Ads Manager, including audience targeting, bid strategies, and conversion tracking. ✔ Strong analytical skills with experience in Google Analytics, GTM, Facebook Pixel, and data-driven decision-making. ✔ Expertise in ad copywriting, A/B testing, and funnel optimization. ✔ Proven experience in reducing CPL & CAC while increasing conversions. ✔ Hands-on experience with lead generation and direct response marketing. ✔ Strong understanding of customer psychology & sales funnels. ✔ Proficiency in Google Sheets & performance tracking dashboards. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹80,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Work Location: In person