1 - 3 years

1 - 4 Lacs

Posted:3 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


Job Description

Key Responsibilities:

  • Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Meta Ads, and other platforms.
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Write compelling ad copy and A/B test creatives for better CTR and conversion rates.
  • Optimize bids, ad placements, and campaign structure for maximum ROI.
  • Monitor daily budgets, impressions, clicks, and conversions; adjust campaigns accordingly.
  • Analyze campaign performance and prepare regular reports using Google Analytics, Google Ads, and other tools.
  • Collaborate with SEO, content, and design teams to align paid and organic strategies.
  • Stay up-to-date with PPC trends, platform updates, and industry best practices.

Requirements:

  • Bachelor s degree in Marketing, Business, or related field.
  • 1-3 years of hands-on experience in PPC campaign management.
  • Strong knowledge of Google Ads, Google Analytics, and other PPC platforms.

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