PPC Executive Paid Ads Specialist

As a PPC Executive at Moehair located in Gurugram, your primary responsibility will be managing and optimizing paid ad campaigns on various platforms such as Google Ads, Facebook, and Instagram. You will be required to conduct thorough keyword research, craft engaging ad copies, and set up targeted campaigns to drive maximum results. Monitoring key performance metrics including CTR, CPC, ROAS, and conversions will be essential for you to adjust strategies and ensure a better ROI. Additionally, executing remarketing and audience-targeted campaigns will be part of your daily tasks. Collaboration with the marketing and creative team is crucial for developing ad creatives and optimizing landing pages. To excel in this role, you must possess a minimum of 1 year of experience in PPC and paid ads management, particularly on Google and social media platforms. A strong understanding of Google Ads, Meta Ads Manager, and campaign analytics tools is necessary. Managing budgets effectively and optimizing campaigns for performance improvement are key aspects of this position. Your analytical skills, problem-solving abilities, and reporting capabilities will play a vital role in evaluating campaign performance and making data-driven decisions. While an understanding of SEO and social media marketing is a plus, staying updated with the latest digital marketing and PPC trends will be crucial for your success in this role. At Moehair, we are dedicated to providing luxury hair care products for all hair types, backed by over 30 years of exceptional experience. Our mission is to make superior hair products more accessible while fostering artistry and creativity through education. If you are passionate about digital marketing and seeking an opportunity to contribute to a dynamic team, we invite you to share your updated resume at vaishali.s@moehair.com. For more information about Moehair, visit www.moehair.com.,