PPC Executive

NEO Myra Constructions

2 - 5 years

3 - 4 Lacs

hyderabad

Posted:1 day ago| Platform:

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Skills Required

budget management excel reporting lead qualification campaign management performance marketing google analytics digital marketing online lead generation social media marketing google ads facebook ads campaign planning ad operations campaign strategy meta ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

PPC Executive

Key Responsibilities

Plan, execute, and manage
PPC campaigns
across
Google Ads, Meta (Facebook & Instagram)
, and other digital platforms.
Conduct
keyword research, audience targeting, and competitor analysis
to refine campaign performance.
Monitor, analyze, and report daily/weekly
performance metrics
including CTR, CPC, CPL, and ROI.
Optimize campaigns for better lead quality, lower CPL, and higher conversion rates.
Coordinate with the creative and content teams to develop high-performing ad creatives and copies.
Set up
conversion tracking
and integrate campaigns with
GA4, CRM (Sell.Do), and Mcube
for accurate data flow.
Assist in
budget allocation, pacing, and monthly ad spend reporting
.
Stay up-to-date with platform changes, algorithm updates, and emerging trends in digital advertising.

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