PPC Executive

Job Title: PPC Executive

Location: Mohali (On-site)
Job Type: Full-time
Experience: 0–3 Years
Joining: Immediate

Job Description

We are looking for a skilled and detail-oriented PPC Executive to manage and optimize paid advertising campaigns. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, keyword research, bidding strategies, and performance analysis.

Key Responsibilities

• Plan, create, and manage Google Ads, Meta Ads, and other PPC campaigns
• Perform keyword research and develop strategic ad groups
• Optimize campaigns for ROI, conversions, CTR, and CPC
• Monitor daily campaign performance and adjust bids
• Create and test different ad copies, creatives, and landing pages
• Analyze campaign data and prepare performance reports
• Track conversions using Google Analytics, GTM, and other tools
• Research competitors and recommend improvements
• Stay updated with latest trends in paid advertising

Required Skills

• Good knowledge of Google Ads & Meta Ads Manager
• Strong skills in keyword planning and bid management
• Understanding of CPC, CPM, CPA, ROAS
• Experience with Google Analytics, GTM, Search Console
• Ability to analyze data and make data-driven decisions
• Strong attention to detail
• Good communication and reporting skills

Job Type: Full-time

Work Location: In person