PPC Copywriter

Title: PPC Copywriter

Business Unit:

Location:

Type

Start Date

Budget:

About Us

PPC Copywriter

Read more about us:

1. Our clients: https://wytlabs.com/casestudies 
2. Our team: https://wytlabs.com/who-we-are  
3. Our Podcast: https://wytlabs.com/podcast 

Key Responsibilities

• Write high-converting ad copy for Google Ads and Meta Ads.
• Conduct keyword-driven research to develop persuasive headlines and descriptions.
• Collaborate closely with PPC strategists to understand campaign goals and audience insights.
• Optimize existing ad copy for CTR, conversion rate, and ad relevance.
• Maintain consistent brand tone and messaging across campaigns.
• Stay updated with industry trends, Google Ads policies, and best practices.
• Should have a basic understanding of writing copy for different campaign types (PMax, Search, Retargeting).

Requirements

• Proven experience as a PPC Copywriter

  or similar role in a digital marketing/advertising agency or Brand.

• Certification in Copywriting

  (e.g., Google Digital Garage or any recognized platform).
• Strong understanding of Google Ads, keyword intent, and ad structure.
• Excellent command of English with the ability to create concise, persuasive copy.
• Ability to work in a fast-paced environment with tight deadlines.

• Willing to work full-time, in-office

  / Remote

  from

  1 PM to 10 PM

  .

Preferred Skills (Bonus)

• Experience with A/B testing ad copy.
• Understanding of landing page copywriting.
• Familiarity with Meta Ads copy frameworks.
• Basic understanding of analytics (CTR, CPC, conversion metrics).