Portfolio Marketing and PR Manager

Key Objective:

To support the hotel's commercial success by managing strategic partnerships, marketing content, performance metrics, and brand compliance, while fostering collaboration and creativity in alignment with IHG brand standards and strategic priorities.

Key Responsibilities:

1. Partnerships

• Develop and maintain strategic partnerships on a

  daily, weekly, and monthly

  basis.
• Collaborate with partners to

  conceptualize and execute joint marketing campaigns and promotions

  .

2. Content Management

• Monitor and manage

  Concerto content scores weekly

  to ensure content accuracy and relevance.
• Maintain the

  health and quality of OTA content

  , driving high visibility and conversion.

• Create, manage, and optimize

  packages on the hotel website to increase direct bookings.

3. Campaigns and Initiatives

• Plan and execute

  targeted workshops and Nano campaigns

  .
• Track and report progress on marketing and

  commercial priorities

  to ensure strategic alignment across departments.

4. Performance Metrics and Reporting

• Prepare and deliver

  weekly marketing performance reports

  , highlighting successes and areas for improvement.
• Ensure

  100% compliance

  with

  IHG FMHS metrics

  , supported by monthly assessments and timely corrective actions.

5. Budget Management

• Assist in the preparation of the

  annual marketing budget

  , working closely with the Director of Marketing to ensure accurate forecasting and cost control.

6. Continuous Improvement

• Monitor and update

  IHG Fundamentals progress trackers monthly

  , supporting consistent operational and marketing excellence.
• Review the

  Commercial Priorities Dashboard

  , identifying areas requiring improvement or innovation.

7. Communication

• Lead internal communication efforts

  in coordination with the HR team to ensure alignment and engagement.
• Facilitate

  monthly marketing calls

  with the Director of Marketing to promote accountability and shared goals.

8. Ad Hoc Activities

• Respond to ad hoc requests, reports, and marketing activities to ensure

  smooth daily operations

  .
• Provide

  timely solutions

  to marketing-related issues and stakeholder queries.

Key Skills and Competencies:

• Strong

  organizational

  and

  multitasking

  capabilities
• Proven

  creative thinking

  and

  problem-solving

  skills
• Excellent

  verbal and written communication

  and ability to collaborate across departments
• Advanced

  data analysis and reporting proficiency

• Familiarity with

  IHG brand standards

  ,

  Concerto

  , and

  hotel marketing tools

  (preferred)
• Strategic mindset with strong attention to brand compliance and detail