Platform Support Associate

As a Platform Support Associate at the company, your role will involve providing support for digital marketing operations, with a focus on Ad Tech, specifically in Programmatic DSP/SSP. Your responsibilities will include: - Utilizing your minimum 5+ years of hands-on experience in digital marketing to optimize and troubleshoot campaigns across various digital advertising platforms. - Demonstrating a strong understanding of bidding strategies, targeting methods, and media buying across DSPs and SSPs. - Managing video-based campaigns effectively, including tasks such as video specs management, tag setup, and quality reporting. - Leveraging your experience with programmatic advertising and real-time bidding to enhance campaign performance. - Using industry tools like DV360, The Trade Desk, MediaMath, and others to drive successful digital marketing strategies. - Applying your working knowledge of Google Tag Manager and other tag management solutions to streamline operations. - Understanding video formats, VAST, VPAID, and player integrations to ensure seamless campaign execution. Qualifications required for this role include: - Minimum 5+ years of hands-on experience in digital marketing, with a focus on Ad Tech (Programmatic DSP/SSP). - Strong experience in campaign optimization and troubleshooting across digital advertising platforms. - Deep understanding of bidding strategies, targeting methods, and media buying across DSPs and SSPs. - Experience managing video-based campaigns, including video specs, tag setup, and quality reporting. - Familiarity with industry tools like DV360, The Trade Desk, MediaMath, and others. - Working knowledge of Google Tag Manager and other tag management solutions. - Understanding of video formats, VAST, VPAID, and player integrations. If interested, please reach out to radhika.bhonsle@aptita.com with your updated resume. The notice period for this position is 30-45 days.,