Performance Marketing Specialist

Role & responsibilities About Primathon Primathon is a fast-growing technology services company now expanding into marketing services. As we launch our performance marketing vertical, were looking to partner with D2C brands to help them scale through high-ROI digital campaigns. We're building a team that understands both product and performance. Role Overview Were seeking a seasoned Performance Marketing Specialist with deep expertise in Meta Ads and a proven track record of scaling D2C e-commerce brands through direct sales campaigns. Your primary focus will be running performance-driven campaigns that generate measurable revenue for our clients. Google Ads experience is a plus, but Meta is the core channel for this role. Preferred candidate profile Key Responsibilities Own end-to-end campaign strategy and execution for Meta Ads (Facebook & Instagram) focused on direct response and conversions for D2C brands. Manage and optimize campaigns with a strong focus on ROAS, CAC, and scaling profitable ad sets. Strategize and run Google Ads campaigns as needed, including Search, Shopping, and Display. Analyse funnel performance, identify drop-offs, and drive experiments to improve results. Collaborate closely with creative teams to develop high-converting ad creatives and landing pages. Set up and manage Meta Pixel, event tracking, and UTM parameters for accurate attribution. Prepare weekly performance reports, insights, and recommendations for client reviews Requirements Minimum 5 years of experience in performance marketing. Demonstrated success in scaling D2C e-commerce brands using Meta Ads. Strong understanding of e-commerce metrics: ROAS, LTV, AOV, CAC, conversion rate, etc. Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and attribution tools. Hands-on experience with product catalogs, dynamic ads, and retargeting campaigns. Exceptional analytical skills and the ability to make data-backed decisions.