Performance Marketing Specialist (Meta + Google) E-commerce

Role & responsibilities

Turn ad spend into sales. Build and scale winning campaigns. Keep CAC and ROAS on target. Test fast, learn fast, and own performance across Meta and Google for multiple e-commerce brands.

Preferred candidate profile

What you will do (daily)

• Set up and manage Meta Ads campaigns (Sales / Advantage+ / Catalog / Remarketing) for e-commerce products.
• Run Google campaigns (Search, Shopping/PMax, and Brand) to capture high-intent traffic and support Meta.
• Plan and execute TOFUMOFUBOFU structures with clear testing vs scaling campaigns.
• Create and follow a weekly testing plan for hooks, creatives, audiences, offers, and landing pages.
• Work with founders/designers to brief creatives, UGC, and ad angles based on data.
• Monitor key metrics daily (spend, ROAS, CAC, CTR, CVR, AOV) and take action, not just report.
• Maintain clean tracking: pixels, Conversions API, GA4, basic GTM events, and UTM structure.
• Build and update negative keyword lists, audience exclusions, and remarketing pools.
• Prepare simple, clear performance reports in Google Sheets/Data Studio with insights and next steps.
• Spot issues early (tracking breaks, odd spikes, inventory issues, landing page drops) and flag them fast.

Targets (clear and simple)

• Hit or beat target ROAS per account (typically 3x5x on Meta, 4x6x on Google), agreed per brand.
• Keep CAC within 10–15% of the agreed target for each brand/offer.
• Launch a minimum of 5–10 new creative tests per week across Meta and Google.
• Maintain at least weekly structured experiments (audience/offer/landing page) with clear conclusions.
• Zero days with “dark” or paused revenue-driving campaigns due to avoidable mistakes.

What you need

• 3–6 years in performance marketing for e-commerce/D2C brands (India-focused).
• Hands-on experience managing 300,000–1,000,000+ per month in ad spend across Meta and/or Google.
• Strong Meta Ads skills: CBO/ABO, Advantage+ Shopping, catalog sales, retargeting, lookalikes, and breakdown analysis.
• Comfortable with Google Search + Shopping/PMax for e-commerce (tracking purchases, feed basics, and search terms).
• Fluent with numbers: ROAS, CAC, LTV, CVR, AOV, and contribution margin, not just CTR and CPC.
• Basic tracking/analytics: Meta Pixel, Conversions API, GA4, UTM tagging, and Google Sheets reporting.

• Languages:

  English (must) and Hindi/Kannada (nice to have for internal coordination/creatives).

• Process mindset:

  clean naming conventions, changelogs, and test documentation.
• 5-day workweek (office-based role in Kakanad). (second and fourth saturday)

Why join us

• You work directly with a senior performance marketer (founder) and see real numbers, not vanity metrics.
• We manage serious ecommerce brands with real sales targets, not “boost post” clients.
• Clear structures, dashboards, and playbooks you focus on building and scaling winning campaigns.
• Growth path: top performers move to Senior Performance Marketer / Performance Lead managing a small team.

1. Apply :

   Send your resume and a short note on 2–3 ecommerce brands you’ve scaled (spend + ROAS/CAC).

2. Quick Form (10–15 min)

   We send you a short questionnaire about your campaign structures, testing process, and tools.

3. Campaign Task (60–90 min)

   We share a sample brand/offer. You propose a Meta + Google structure and first 2 weeks of tests.

4. Short Performance Interview (20–30 min)

   We go through your past accounts, dashboards, and decision-making (what you did when ROAS dropped, etc.).

5. Final Chat (Same/Next Day)

   If shortlisted, we do a brief video or in-person chat to confirm fit, expectations, start date, and pay.

6. Decision & Offer

   You get a clear yes/no and next steps quickly. Selected candidates receive the offer letter fast.