Responsibilities: * Handle backend sales & support tasks via phone calls * Manage furniture sales through convincing power and bring customers to showroom * Coordinate with sales team on reports & processes * Speak English, Hindi & Kannada fluently
Role & responsibilities Turn ad spend into sales. Build and scale winning campaigns. Keep CAC and ROAS on target. Test fast, learn fast, and own performance across Meta and Google for multiple e-commerce brands. Preferred candidate profile What you will do (daily) Set up and manage Meta Ads campaigns (Sales / Advantage+ / Catalog / Remarketing) for e-commerce products. Run Google campaigns (Search, Shopping/PMax, and Brand) to capture high-intent traffic and support Meta. Plan and execute TOFUMOFUBOFU structures with clear testing vs scaling campaigns. Create and follow a weekly testing plan for hooks, creatives, audiences, offers, and landing pages. Work with founders/designers to brief creatives, UGC, and ad angles based on data. Monitor key metrics daily (spend, ROAS, CAC, CTR, CVR, AOV) and take action, not just report. Maintain clean tracking: pixels, Conversions API, GA4, basic GTM events, and UTM structure. Build and update negative keyword lists, audience exclusions, and remarketing pools. Prepare simple, clear performance reports in Google Sheets/Data Studio with insights and next steps. Spot issues early (tracking breaks, odd spikes, inventory issues, landing page drops) and flag them fast. Targets (clear and simple) Hit or beat target ROAS per account (typically 3x5x on Meta, 4x6x on Google), agreed per brand. Keep CAC within 10–15% of the agreed target for each brand/offer. Launch a minimum of 5–10 new creative tests per week across Meta and Google. Maintain at least weekly structured experiments (audience/offer/landing page) with clear conclusions. Zero days with “dark” or paused revenue-driving campaigns due to avoidable mistakes. What you need 3–6 years in performance marketing for e-commerce/D2C brands (India-focused). Hands-on experience managing 300,000–1,000,000+ per month in ad spend across Meta and/or Google. Strong Meta Ads skills: CBO/ABO, Advantage+ Shopping, catalog sales, retargeting, lookalikes, and breakdown analysis. Comfortable with Google Search + Shopping/PMax for e-commerce (tracking purchases, feed basics, and search terms). Fluent with numbers: ROAS, CAC, LTV, CVR, AOV, and contribution margin, not just CTR and CPC. Basic tracking/analytics: Meta Pixel, Conversions API, GA4, UTM tagging, and Google Sheets reporting. Languages: English (must) and Hindi/Kannada (nice to have for internal coordination/creatives). Process mindset: clean naming conventions, changelogs, and test documentation. 5-day workweek (office-based role in Kakanad). (second and fourth saturday) Why join us You work directly with a senior performance marketer (founder) and see real numbers, not vanity metrics. We manage serious ecommerce brands with real sales targets, not “boost post” clients. Clear structures, dashboards, and playbooks you focus on building and scaling winning campaigns. Growth path: top performers move to Senior Performance Marketer / Performance Lead managing a small team. Apply : Send your resume and a short note on 2–3 ecommerce brands you’ve scaled (spend + ROAS/CAC). Quick Form (10–15 min) We send you a short questionnaire about your campaign structures, testing process, and tools. Campaign Task (60–90 min) We share a sample brand/offer. You propose a Meta + Google structure and first 2 weeks of tests. Short Performance Interview (20–30 min) We go through your past accounts, dashboards, and decision-making (what you did when ROAS dropped, etc.). Final Chat (Same/Next Day) If shortlisted, we do a brief video or in-person chat to confirm fit, expectations, start date, and pay. Decision & Offer You get a clear yes/no and next steps quickly. Selected candidates receive the offer letter fast.