Performance Marketing Specialist

Company Overview

Y-Not Swag

Position Summary

Key Responsibilities

• Plan, set up, and optimize

  paid search (Google Ads)

  and

  paid social (Meta/LinkedIn)

  campaigns.
• Conduct

  keyword, competitor, and audience research

  to identify growth opportunities.
• Develop compelling

  ad copy, images, and video assets

  in collaboration with the creative team.
• Implement and manage

  conversion tracking, remarketing audiences, and bid strategies

  .
• Execute

  A/B tests

  on ad variations, landing pages, and checkout flows for continuous improvement.

• Own and optimize the end-to-end eCommerce funnel

  (from ad click landing page checkout), focusing on CRO and AOV growth.
• Analyze campaign performance; monitor KPIs (CPL, CAC, ROAS, CTR, CVR); and produce actionable insights.
• Leverage

  analytics dashboards (Looker Studio/Power BI)

  and

  CRO tools (Hotjar, Optimizely)

  to uncover deeper insights.
• Stay updated on

  platform best practices, algorithm changes, and emerging ad formats

  .
• Collaborate closely with

  content, email, sales, and marketing operations

  teams to ensure integrated campaign execution.

Key Requirements

• Bachelor's degree in marketing, Business, or related field;

  MBA preferred

  .

• 35 years of proven experience

  managing performance marketing campaigns in

  B2B or eCommerce

  .
• experience with U.S. markets is must
• Strong knowledge of

  Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, and Google Tag Manager

  .
• Experience with

  A/B testing, retargeting, audience segmentation, and funnel optimisation

  .
• Analytical mindset with proficiency in

  Excel/Google Sheets and dashboard tools

  .

• Google Ads certification and Meta Blueprint certification preferred.

• Strong written and verbal communication skills in English.

• Ability to thrive in a fast-paced start-up environment

  , experiment with new channels, and adapt to changing priorities.

KPIs for this Role

• Cost-per-lead (CPL) and Cost-per-acquisition (CPA) within defined targets.
• Return on ad spend (ROAS) 3:1.
• Click-through rate (CTR) industry benchmarks.
• Conversion rate (CVR) improvement from ad traffic.

• Customer Acquisition Cost (CAC) tracked and reduced over time.

• Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion rate.

• Percentage of revenue generated from paid channels.

Location