India Y-Not Design And Mfg

Company Overview Y-Not Design & Manufacturing, founded in 2005, is a U.S.-based leader in global procurement and distribution of custom-made products, retail and white-label items, employee recognition gifts, and sustainable promotional products. We specialize in helping businesses enhance brand visibility with unique, custom-designed solutions, whether for last-minute events or planned engagement programs. Our clientele includes Fortune 1000 companies such as Google, Coca-Cola, and Carnival Cruise Line. With the launch of Y-Not Swag Store , our new eCommerce platform for branded swag and promotional items, we are building a high-performance marketing team in Bangalore. Position Summary We are seeking a results-driven Performance Marketing Specialist to lead paid media and performance campaigns for Y-Not Swag Store. Based in our Bangalore office, this role will plan, execute, and optimize digital campaigns across Google, Meta, LinkedIn, and other platforms, delivering measurable ROI, lowering acquisition costs, and driving eCommerce growth. Key Responsibilities Plan, set up, and optimize paid search (Google Ads) and paid social (Meta/LinkedIn) campaigns. Conduct keyword, competitor, and audience research to identify growth opportunities. Develop compelling ad copy, images, and video assets in collaboration with the creative team. Implement and manage conversion tracking, remarketing audiences, and bid strategies . Execute A/B tests on ad variations, landing pages, and checkout flows for continuous improvement. Own and optimize the end-to-end eCommerce funnel (from ad click landing page checkout), focusing on CRO and AOV growth. Analyze campaign performance; monitor KPIs (CPL, CAC, ROAS, CTR, CVR); and produce actionable insights. Leverage analytics dashboards (Looker Studio/Power BI) and CRO tools (Hotjar, Optimizely) to uncover deeper insights. Stay updated on platform best practices, algorithm changes, and emerging ad formats . Collaborate closely with content, email, sales, and marketing operations teams to ensure integrated campaign execution. Key Requirements Bachelor's degree in marketing, Business, or related field; MBA preferred . 35 years of proven experience managing performance marketing campaigns in B2B or eCommerce . experience with U.S. markets is must Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, and Google Tag Manager . Experience with A/B testing, retargeting, audience segmentation, and funnel optimisation . Analytical mindset with proficiency in Excel/Google Sheets and dashboard tools . Google Ads certification and Meta Blueprint certification preferred. Strong written and verbal communication skills in English. Ability to thrive in a fast-paced start-up environment , experiment with new channels, and adapt to changing priorities. KPIs for this Role Cost-per-lead (CPL) and Cost-per-acquisition (CPA) within defined targets. Return on ad spend (ROAS) 3:1. Click-through rate (CTR) industry benchmarks. Conversion rate (CVR) improvement from ad traffic. Customer Acquisition Cost (CAC) tracked and reduced over time. Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion rate. Percentage of revenue generated from paid channels. Location : Bangalore, India Working Hours : US working hours