Performance marketing Specialist

As a Performance Marketing Specialist at our company, your role will involve planning, executing, and optimizing paid campaigns across various digital platforms. You will be responsible for monitoring key performance metrics, managing budgets, and delivering ROI-focused campaigns. Additionally, you will conduct keyword research, A/B testing, audience targeting, and conversion tracking to enhance campaign effectiveness. Your duties will also include developing and implementing SEO strategies, analyzing website traffic and campaign performance, as well as creating and managing email marketing campaigns. Key Responsibilities: - Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and other digital platforms - Monitor key performance metrics, manage budgets, and deliver ROI-focused campaigns - Conduct keyword research, A/B testing, audience targeting, and conversion tracking - Develop and implement SEO strategies including on-page, off-page, and technical SEO - Analyze website traffic, keyword rankings, and campaign performance using analytics tools - Create and manage email marketing campaigns, templates, and landing pages - Prepare performance reports with clear insights and actionable recommendations - Stay updated with the latest digital marketing trends and best practices Qualifications: - 23 years of hands-on experience in performance marketing - Proficiency in Google Ads, Meta Ads, SEO practices, and email marketing tools - Strong analytical skills and familiarity with platforms like Google Analytics and Search Console - Must be based in or willing to work from Edavannappara Joining our team means being part of a collaborative environment where your contributions directly impact campaign success and business growth. This opportunity is ideal for individuals seeking ownership and growth within a forward-thinking company. As a Performance Marketing Specialist at our company, your role will involve planning, executing, and optimizing paid campaigns across various digital platforms. You will be responsible for monitoring key performance metrics, managing budgets, and delivering ROI-focused campaigns. Additionally, you will conduct keyword research, A/B testing, audience targeting, and conversion tracking to enhance campaign effectiveness. Your duties will also include developing and implementing SEO strategies, analyzing website traffic and campaign performance, as well as creating and managing email marketing campaigns. Key Responsibilities: - Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and other digital platforms - Monitor key performance metrics, manage budgets, and deliver ROI-focused campaigns - Conduct keyword research, A/B testing, audience targeting, and conversion tracking - Develop and implement SEO strategies including on-page, off-page, and technical SEO - Analyze website traffic, keyword rankings, and campaign performance using analytics tools - Create and manage email marketing campaigns, templates, and landing pages - Prepare performance reports with clear insights and actionable recommendations - Stay updated with the latest digital marketing trends and best practices Qualifications: - 23 years of hands-on experience in performance marketing - Proficiency in Google Ads, Meta Ads, SEO practices, and email marketing tools - Strong analytical skills and familiarity with platforms like Google Analytics and Search Console - Must be based in or willing to work from Edavannappara Joining our team means being part of a collaborative environment where your contributions directly impact campaign success and business growth. This opportunity is ideal for individuals seeking ownership and growth within a forward-thinking company.