Performance Marketing Specialist

(Candidates with Only Lead Generation experience please dont apply)

Performance Marketing Specialist – Azafashions.com

The Performance Marketing Specialist will be responsible for driving online customer acquisition, revenue growth, and campaign performance across digital advertising platforms. The role requires a strong understanding of e-commerce performance marketing, hands-on campaign execution, analytical expertise, and a data-driven approach to maximizing ROI.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Bing Ads, and other relevant digital channels.

• Manage audience targeting, bidding strategies, ad creatives, and A/B testing to improve campaign performance and achieve business KPIs.

• Drive and optimize app install and engagement campaigns, focusing on CPI, in-app events, and customer lifetime value (LTV).

• Monitor campaign performance daily, analyze trends, and implement data-backed optimization strategies.

• Manage and allocate advertising budgets efficiently to maximize Return on Ad Spend (ROAS) and overall marketing effectiveness.

• Leverage Google Analytics and other reporting tools to track, measure, and report campaign performance.

• Prepare comprehensive reports and provide actionable insights and recommendations to stakeholders.

• Collaborate with design, content, merchandising, and technology teams to support business objectives, promotional campaigns, and product launches.

• Stay updated on industry trends, platform updates, competitor activities, and emerging opportunities within the digital marketing landscape.

Preferred Qualifications & Experience:

• Hands-on performance marketing experience in an e-commerce environment.

• Prior experience in the fashion industry is preferred; candidates with experience in D2C brands or consumer-focused digital platforms will also be considered.

• Proven hands-on experience managing Meta and Google Ads campaigns directly, without reliance on external agencies.

• Strong expertise in Google Ads, with a focus on Search, Pmax and Shopping Campaigns

• Strong expertise in Meta Ads, with a focus on Feed-based campaigns, App install Campaigns

• Experience working with large advertising budgets and performance-driven growth objectives.

Pay: ₹700,000.00 - ₹900,000.00 per year

Work Location: In person